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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Google announces changes to the AdWords ad format
New AdWords Format Google is changing text ads which will give advertisers more copy to play with. The new changes come after the ads from the right…
Weka to publish SPS/IPC/Drives 2016 show daily
Weka will again publish the official daily for SPS/IPC/Drives in 2016. Content for the daily will be generated by the editorial teams at…
New hires at Elektronik Report
A couple of new members of the team at ELEKTRONIK REPORT. Martin Schmaddebeck is a new addition to the editorial team, while Andreas Miksik has taken…
PRINT advertising revenue grows in Germany
This is going to be hard to believe, particularly for anyone who has watched the decline of the US print media, but the latest mediaskop advertising…
Process Industry Informer to run social media masterclass
Conventional media has a strange relationship with social media. Although social is a great way to distribute content, it’s pretty clear that reading…
Fare Elettronica launches new website
Following the recent sale of Fare Elettronica to Consorzio Tecnoimprese, the Italian publication has launched a new website. The site includes news…
Techwatch to Organise First Dutch RF Conference
On 23 November the first Dutch RF Conference will take place at Novio Tech Campus in Nijmegen, the Netherlands. This new conference will include:…
Weka mixing English and Chinese for The Elektronik
Weka Fachmedien will publish a combined English and Chinese title, The Elektronik international, as a special issue on November 2nd 2016, just in…
Aspencore research shows the content that will get engineers to provide contact details
Aspencore's annual Supplier Interface Study is an important piece of research that provides insight into what drives the decisions their readers and…
PCIM Europe 2017 issues call for papers
The organisers of PCIM Europe’s conference have issued a call for papers. PCIM Europe is the leading event for the entire power electronics industry…