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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Chapter 3 – Marketing Automation Mistakes eBook – Lack of personalisation
Here's the third chapter from our new Marketing Automation mistakes eBook. if you missed them, catch up with Chapter 1 and Chapter 2 now. Many…
Electronic Notes revamp boosts growth
Since the revamp of Electronic Notes website in October last year, the popularity of the site has begun to rise, resulting in over 100k page views a…
Chapter 2 – Marketing Automation Mistakes eBook – Lack of integration with CRM systems
In this post we give you the second chapter of our Marketing Automation Mistakes eBook. Missed the first chapter? Read Chapter 1. here. Marketing…
2016 Data Protection legislation roundup
2016 was an important year for data protection. Although many marketers still find it hard to believe that legislation will determine to whom they…
Do Engineers Really Care About Time-to-Market?
The 2016 Mind of the Engineer survey covers many aspects of the electronics engineering industry, and here at Napier, we took an in-depth interest…
Chapter 1 – Marketing Automation Mistakes eBook – Wasting Marketing Automation Software Potential
Many marketers are interested in Marketing Automation and out of the questions we're asked most often, the topic of Marketing Automation is always…
Even electronics engineers can’t avoid social media!
The Mind of the Engineer survey 2016, revealed results that everyone at Napier expected: an increase in the use of social media. As the world…
Napier Is Named as One of England’s Top 100 Apprenticeship Employers
On Friday we heard the news that Napier has been recognised as one of England’s top 100 Apprenticeship employers by the National Apprenticeship…
Selezione di Elettronica celebrates 60 years
Born in 1957, Selezione di Elettronica is celebrating turning 60 this year! In June, a special hardback edition will be published and distributed to…
E&E Kompendium call for papers
E&E Kompendium 2018, the annual reference book for electronics & electronic development is looking for technical papers for its 2018……