Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Congratulations to the winner of the Fitbit Surge
At Napier we believe in using real data to drive marketing decisions and plans. So we do a lot of research to ensure we understand the views of our…
Over 10,000 people visited PCIM Europe 2016
10,053 people from 67 countries visited PCIM Europe 2016, an increase of 12% on the previous year. This impressive headline growth shows that – in…
How to win at Facebook marketing…even though reach and referral traffic is at an all-time low thanks to a new update
On the 29th June, Facebook announced another tweak to its News Feed that effects which stories and updates users get to see. Facebook’s engineering…
You’ve Won The Customer – Is Your Job as a Marketer Done?
Your hard work has paid off and your marketing efforts have won you business but now is most definitely not the time to take your foot off the gas.…
Congratulations to PowerPulse on reaching 20 Years
We would like to congratulate the popular power publication PowerPulse on 20 years of publication. We normally blog about European media, but for big…
ETN offers range of marketing opportunities in Finland
We recently reported that Elektroniikkalehti had rebranded to ETN, making things a lot easier for those of us with limited Finnish to discuss this…