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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Google to Penalise Companies for Pop-Up Ads
Google has announced an interesting change to their services, to help frustrated users access content on their mobiles more quickly and easily,…
EIU Magazine partners with Mouser
Electronics Industry Update (EIU Magazine) has teamed up with Mouser Electronics in Europe in a sponsorship deal that sees the magazine (and the…
Everyone has a book in them…have you?
At Napier we work hard to secure the best coverage for our clients. We love nothing more than seeing the results of our hard work come to fruition…
Google’s Doubleclick launches Programmatic Native Advertising
Recently Google announced that you can run programmatic advertising through Doubleclick on their partner sites. Now let’s break it down… What is…
Google announces changes to the AdWords ad format
New AdWords Format Google is changing text ads which will give advertisers more copy to play with. The new changes come after the ads from the right…
Weka to publish SPS/IPC/Drives 2016 show daily
Weka will again publish the official daily for SPS/IPC/Drives in 2016. Content for the daily will be generated by the editorial teams at…
New hires at Elektronik Report
A couple of new members of the team at ELEKTRONIK REPORT. Martin Schmaddebeck is a new addition to the editorial team, while Andreas Miksik has taken…
PRINT advertising revenue grows in Germany
This is going to be hard to believe, particularly for anyone who has watched the decline of the US print media, but the latest mediaskop advertising…
Process Industry Informer to run social media masterclass
Conventional media has a strange relationship with social media. Although social is a great way to distribute content, it’s pretty clear that reading…