Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
EE Journal warns of the “Media Mafia”
Many people are warning that the Utopian days when any journalist could write whatever they wanted, without commercial issues (i.e. the advertising…
PSDpuzzler Tests the Experts
Often it seems you are no longer rewarded for the knowledge you attain and learn within our industry. It has become, rightly so, an expectation of…
My life as Napier’s latest Intern
When trying to find a summer placement, the first thing you have to ask yourself is what can you learn from it? You want to be inspired, to learn…
Striking a balance between “owning” and “renting” contacts
Marketing has changed dramatically over recent years, as the cost of reaching contacts you have in your database approaches zero. Twenty years ago,…
Mary Meeker’s internet trends report 2016 now online
Although it's rather consumer-focussed, Mary Meeker's annual internet trends report always makes very interesting reading. Although the growth of…
You didn’t believe it would be all over before Euro 2016? ‘EU-US Privacy shield inadequate’ claims data protection watchdog.
Following on from my earlier post "One step forward to the NEW EU-US Privacy Shield agreement" I wanted to provide an update on the state of progress…
A new website for Napier in just 4 days!
When you're designing a new website, whether a client or an agency, you want to see results quickly. Despite this urgency, website projects seem to…
Content Marketing Made Easy
Content marketing is all the rage and the web is full of tips and tricks but it’s not just a fashionable marketing trend – if done correctly, it is a…
Arrow to buy UBM’s electronics publications
So it has finally happened. Arrow has purchased UBM's electronics titles, including the American and Asian versions of EE Times, EDN, ESM, Embedded,…