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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
5000 visitors to Electronics For You Expo Western India
It's good to see shows being successful, and the EFY Expo Western India, which was held in Mumbai on the 21st to 23rd November definitely exceeded…
twitter launches Promoted Tweets for retargeting campaigns
twitter will now allow Promoted Tweets to be targeted to people who have previously visited a brand's website. The remarketing (or retargeting) is…
CIPR launches best practice guide for social media campaigns
The CIPR has launched a best practice guide for marketers running social media campaigns in the UK. With the attorney general warning that some…
AdvancedManufacturing.co.uk launches
Centaur Publications has launched a new website, AdvancedManufacturing.co.uk, which provides news for the advanced manufacturing industry. Topics…
Opportunities for guest bloggers at OpenSystems Media
It's interesting to see how different publishers are trying to encourage greater engagement from readers - particularly those who are experts in…
Electrical Sourcing appoints Executive Editor
MMG has appointed Caroline Hayes as executive editor of the Electrical Sourcing print edition, which will be published alternate months, beginning…
Weka launches online guide to advertising formats
It can be very hard to remember which advertising formats are available for every publication in the European electronics media. So was nice to see…