Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Napier features as one of PR Week’s specialist agencies
We were recently featured in PR Week's The Specialists supplement. We've also posted a PDF reprint, so you can read what Mike had to say about the…
Print is dead. Who cares if it is effective.
Print is dead. At least EE Times in the USA will cease its print edition at the end of this year. I guess it was inevitable… But hang on! What about…
UBM Mind of the Engineer study
I attended UBM's presentation of the most recent Mind of the Engineer study and was tweeting throughout the event. Here are the main points (in the…
Who is crazy enough to launch an electronics show in the UK?
An electronics show in the UK? Surely everyone knows that British engineers don't go to shows! But there is going to be a new show in the UK next…
Guest blog post – Per Henricsson – Why listen to old news?
After the great response I got from his first guest blog post, I'm delighted that Per Henricsson has written another one.This time he highlights the…
Outram wins BEEAs Small Company of the Year 2012
Congratulations to our client, Outram Research, who won the Small Company of the Year category of the 2012 British Engineering Excellence Awards…
OpenSystems Media appoints Huson as European sales representative
OpenSystems Media, publishers of titles including Embedded Computing Design, Military Embedded Systems, Industrial Embedded Systems, PC/104 &…
LinkedIn overtakes twitter as most popular social media platform for B2B
The recent report from the Content Marketing Institute (CMI) and MarketingProfs, The 2013 B2B Content Marketing Benchmarks, Budgets and Trends –…
Elektor attracts 51 marketing professionals to discuss future of the publications
Elektor recently ran an afternoon session covering content and the future of the Elektor and Circuit Cellar titles, which attracted an impressive 51…
ElectronicWorld launches Android version as iPad app downloads continue to grow
ElectronicWorld Publishing tell me that their iPad app has now passed 4,500 downloads and continues to attract more readers. As a result, they have…