Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Can I claim my product is “green”?
Claims that products are "environmentally friendly" can sometimes be a little questionable. In Europe this "greenwashing" has resulted in many…
Why are trade shows successful in Germany?
I loved Graham Pitcher's intro to the New Electronics email newsletter, where he asks why German trade shows are so successful, whereas those in the…
Video explains how to get the best from press meetings
Our white paper that describes the rules for successful press meetings has been very popular, so now we've decided to create a video version of these…
Energie&Technik increases frequency
Energie&Technik continues to go from strength to strength, and has increased publication frequency to six issues in 2011. It's great to see a…
What do corporate slogans achieve?
Corporate slogans are very much in fashion, but as Seth Godin points out they're usually meaningless and generally ignored. Seth thinks corporate…
Call for papers – Embedded Masterclass 2011
The Embedded Masterclass Conference & Exhibition, which will take place in Cambridge on the 24th May 2011 and Stratford-upon-Avon the 7th June…
When marketing stunts go wrong…
I'm delighted that B2B technology marketing is becoming more creative, and that companies are prepared to try innovative campaigns. Unfortunately…
Call for papers – SAME 2011
The organisers of the SAME 2011 Forum have issued a call for papers. Topics of particular interest this year include: System and Design, Integration,…
New online publication for the south west of England
A new site, SW Innovation News, launched on the 10th February. I was excited to hear about this venture because Nick Flaherty, who does such a great…
Call for papers extended
Good news for those of you that work in the field of batteries, but are struggling to keep up with your workload. The organisers have extended the…