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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Elektroniktidningnen recruits sales manager for local advertisers
You’ll sometimes hear the comment that publications in Sweden and Finland exist only to allow overseas companies to sell to the big customers in the…
Italian electronics industry finds opportunities in Tunisia
I’m impressed by the positive approach taken by Italian electronics companies. On the 15th April the first INTERNATIONAL FORTRONIC FORUM, promoted by…
Semiconductor International closes
It’s always sad to see publications close, even when you know that the publisher has already made the decision to stop publishing. I started this…
Techwatch promotes Dutch training courses
When the from former Philips Centre for Technical Training stopped running training course, Techwatch, the publishers of Bits&Chips and…
Editor interview – Ian Poole, Radio-Electronics.com
In our industry there is always a debate about whether engineers or journalists make the best editors, Personally, I think both can be successful,…
Call for papers – MAE2010
The organisers of the Military, Defence and Aerospace Electronics Conference (MAE2010) have issued a call for papers. This year the event will be…
DATE proclaims move to Dresden a success
The organisers of DATE10 say they are delighted with the results of this year’s event in Dresden. In addition to 1,300 attendees to the conference, a…
Four reasons why iAds matter to B2B marketers and publishers
Apple announced last week that they were introducing a new mobile advertising format, the iAd. The new adverts will work on the yet unreleased iPhone…
Are digital magazines better than websites?
Most marketing managers view the breathless excitement when some publishers talk about digital magazines with cynicism: “They just want to cut their…
