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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
LEM nominated for another award
LEM has been nominated for another award. WiLEM, the company's wireless energy meter that helps people reduce their electricity consumption has been…
Luke Collins returns to the IET
Luke Collins, who edited the features section of the IEE Review a few years ago has returned to the Institute (which is now the IET) to edit the…
Literature management problems….solved!
Having held both client-side and agency-side roles, I know that sometimes it's the simple things that make marketing difficult, and that literature…
Heat maps show what people see
I found a fun online tool called Feng-GUI, which claims to produce heatmaps that show where people look when presented with a screen to view. The…
Call for papers – Batteries 2009
After the success of the Batteries show in 2008, the organisers have issued a call for papers. An abstract, which should be sent as a pdf file to…
What’s new in mobile?
Laurence Marchini, former Editor of Electronics Express and Electronicstalk and proof that editors can work remotely (he edited UK-based…
New medical technology journal
Beam Verlag, publishers of a number of electronics titles including HF Praxis and RF & Wireless Europe, launched >Meditronic Journal in October.…
Napier News policy on comments
I thought it might be a good idea to publish my policy on approving and removing comments to ensure everyone understands my approach. You can view…
SPS/IPC/DRIVES 2008 breaks records
Despite the poor economy, the SPS/IPC/DRIVES 2008 show attracted 48,105 visitors, more than any previous year. I'm amazed that the organisers can…
SupplyFrame signs Nick Walker
Nick Walker has been signed as the SupplyFrame sales representative for Europe. SupplyFrame claims to be "the largest and fastest growing content and…