Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The Rise of Talking Industry and Revival of Live Events
We were delighted to receive a guest blog post from the editorial team at DFA Media, who share the latest from the publication, including details on…
Napier Renews Eurocom Worldwide Membership for 2021
We are delighted to share that Napier has renewed our Eurocom Worldwide membership for 2021, ensuring we have continued access to the best B2B and…
Siemens Announces Acquisition of Supplyframe
Siemens has announced the acquisition of Supplyframe, the industry network for electronics design and manufacturing, with the closing of the…
WNIE Online Team Launches New Digital Magazine: Global Industry Focus
The team behind What's New in Electronics (WNIE) Online, has launched a new digital magazine, Global Industry Focus, which will be centred on the…
Elettronica AV and Elettronica Tech Websites Now Available in English
The Italian publications Elettronica AV and Elettronica Tech have officially launched English versions of their websites, providing visitors with the…
A Napier Podcast: Interview with Andrew Hally – Bynder
In this podcast episode, we interview Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform. Andrew shares how digital…
An In-depth Look into Lead Nurturing: The Good, The Bad, and The Non-Existent
How do companies nurture their leads? Do they do it well, badly, not at all? To answers these questions, we invented an employee, Freddie Fox, and…
Microchip Awarded Certificate of Excellence for Online Banner Marketing
Congratulations to our client Microchip, who has been awarded a Certificate of Excellence for online banner marketing 2020 by Electronics Weekly. The…
5 Top Tips for Successful ABM Campaigns
ABM has quickly become an integral part of the B2B space, and we are continually seeing more B2B companies jump on the ABM train to generate…
4 Email Marketing Trends to Watch Out for in 2021
I recently came across an email marketing trends report from Smart Insights, a publisher and online learning platform. The report was part of their…