Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
A Napier Webinar: Uncovering the Truth about Artificial Intelligence in Marketing
Artificial Intelligence is the latest buzzword, but to what extent does AI truly make a difference to your marketing? Napier recently held a webinar…
A Napier Podcast: Interview with Chip House – SharpSpring
We are delighted to share the latest interview from Napier's Marketing B2B Technology podcast. In this episode, we interview Chip House, CMO at…
Elektronik Informationen and Photonik Close
We were really sad to hear the news that Elektronik Informationen and its sister magazine Photonik has made the decision to close its doors, with…
Guest Blog Post – Ian Poole – 10 Top Tips to Get the Most Views for Your Videos
With video now becoming a key tactic within B2B marketing strategies, we were delighted to receive a guest blog post from Ian Poole, Editor of…
Business Mastermind Podcast Interview: Marketing Numbers, Content and Growth through Acquisition
The Business Mastermind Podcast, hosted by Gavin Preston, provides listeners with insights on how to grow your business, covering topics such as…
Elektronik & Data Celebrates 30th Anniversary
Congratulations to Elektronik & Data, who celebrated its 30th year of delivering content to the electronics industry in Autumn this year. The…
A Napier Podcast: Interview with Indrek Vainu – AlphaBlues
In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Indrek Vainu, co-founder of…
ABM – Where Are We Now?
It’s safe to say that Account-Based-Marketing (ABM) is now an embedded strategy in the B2B space and that it isn’t going anywhere. ABM likes to shift…
Power Systems Design Increases Issues for 2021
We were delighted to hear the news that Power Systems Design (PSD) will be moving to 12 issues for 2021. Traditionally they have had a combined…
eCommerce Marketing Podcast Interview: B2B Requirements
The eCommerce Marketing Podcast, hosted by Arlen Robinson, provides listeners with advice on strategies from inbound marketing to paid advertising,…