Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Svet Elektronike to Publish 300th Issue October 2021
Svet Elektronike has begun preparing a special edition of the magazine, ready to be distributed in October 2021 to mark the celebration of its 300th…
The Client Catching Podcast Interview: How to Win High Value Clients with ABM
The Client Catching Podcast, hosted by Adam King, provides listeners with actionable business development and marketing strategies, ideas and tactics…
Elektra Awards Confirms Virtual Event for March 2021
We recently wrote about the surprise postponement of the Elektra Awards 2020, which announced that the event would be moved to 2021. Organisers have…
6 Key Things we Learnt from Eurocom’s Worldwide COVID-19 Survey
Napier is a proud member of Eurocom Worldwide, the global PR network for B2B and technology. The Eurocom network gives us access to some of the best…
5 Effective Ways you can use Personalization with ABM
In B2B, companies are often faced with a team of decision makers, and a long sales cycle where it is vital to keep a prospect engaged. Account-Based…
Arnaud Pavlik Replaces Didier Girault at ElectroniqueS
Arnaud Pavlik has been appointed as Editor of ElectroniqueS, specifically for the subcontracting and distribution sections of the magazine, replacing…
Drives and Controls Postponed to 2022
The Drives & Controls Exhibition will now take place from 5th - 7th April 2022, alongside the MACH Exhibition. The reschedule also applies to the…
eeNews Europe to go Fully Digital in 2021
Both eeNews Europe and Microwave Engineering Europe will cease print production and be digital only from January 2021. The move comes in response to…
Email Data and Trends from a COVID-19 World
In a world that is rapidly changing, one thing that has remained consistent through this pandemic is the need for digital marketing. Digital has been…
A Napier Webinar: Is Content Marketing too Good to be True?
Content marketing should be at the centre of any B2B marketing strategy. Without it, marketers would be unable to build trust with their audience,…