Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Digital Alternative Planned for PCIM Europe 2020
It was recently announced that due to the continual spread of COVID-19 in Europe, PCIM Europe 2020 would be unable to take place as planned.…
DFA Media Introduces Re-direction Service for Home Addresses
DFA Media has introduced a re-direction service for its publications, offering the opportunity for readers to have their monthly copy re-directed…
Elektronik Welcomes Birgit Fischer to Sales Team
Elektronik has welcomed a new member, as Birgit Fischer joins the Elektronik sales team. Birgit replaces Jeanette Rober who left the publication back…
DFA Media Welcomes Andy Pye as Consultant Editor
Congratulations to Andy Pye who has joined the DFA Media team as Consultant Editor for Drives & Controls, Smart Machines & Factories, and…
Replacing Events in the Era of Social Distancing
Trade shows, seminars and other face-to-face events are very expensive, but frequently a key part of many companies’ marketing strategies. The…
Entries Now Open for British Engineering Excellence Awards 2020
Entries are now open for the British Engineering Excellence Awards (BEEAs) 2020. Taking place on Friday 23rd October at the prestigious Landmark…
The Importance of Google Analytics and How the Napier Group is Here to Help
Whether you run a business, website, personal blog or social media accounts; Google Analytics is the ultimate free tool you need to adopt to help you…
A Napier Podcast: Interview with Adrian Tobey – Groundhogg.io
In our latest episode, on Napier’s Marketing B2B Technology Podcast, Mike, Managing Director of Napier, interviews Adrian Tobey, Founder of…
Alix Paultre Moves to Evaluation Engineering
Congratulations to Alix Paultre who has recently announced his move from Embedded Computing Design to Editor of Evaluation Engineering at Endeavor…
Ad Blocking: How Does it Work and What Should Publishers do About it?
If you’re advertising online or in advertising-funded publishing, you need to know about ad blocking. In either case, this technology will…