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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.

CIM Lecture notes – Week 5 – Brand Building Models

After last week’s lesson, on the importance of brand and product management. This week we explored how we use models for brand building. We also…

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Email Marketing in 2019: Get to Know the Marketing Trends

Email marketing has been around for decades, but as the years have gone by, the channel has become more advanced and marketing trends become an…

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PSD Magazine Celebrates 15th Anniversary

Congratulations to Power Systems Design (PSD) which celebrates its 15th year in publishing for the global power electronic engineering community.…

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Alix Paultre to Rejoin Editorial Team at Embedded Computing Design

Alix Paultre has rejoined the editorial team at Embedded Computing Design, and will handle Analog, Power, and embedded topics, as well as serving as…

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Arduino and Supplyframe Announce Exclusive Media Partnership

Arduino, a leader in open-source hardware and software ecosystem, has announced a partnership with Supplyframe, the industry network for electronics…

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5 Content Creation Hurdles and How to Overcome Them

  Whether you’re B2B or B2C we are all aware that creating content for blogs, website, social media, and downloadable content is important. But…

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My Work Experience Week with Napier

Lily McIntosh, a Year 10 Durrington High School Student recently completed a week's work experience at Napier. Read her blog to find out what she…

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A Sad Goodbye to Richard Wilson

Napier was saddened to hear the news that Richard Wilson, former editor of Electronics Weekly, passed away this month after battling a long illness.…

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Electronics Notes now Exceeding a Million Page Views a Month

We recently wrote about Radio Electronics' incorporation into Electronics Notes, as editor and owner Ian Poole entered semi-retirement; and we are…

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Top 10 Tips to Deliver A Powerful B2B Email Campaign

In our digitally developing world, there’s no doubt that emails are one of the most effective ways to help build relationships with our leads.…

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