Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
AI bias and a new agriculture: ‘AI: More than human at the Barbican’ review part two
Over the last few days we’ve scanned many headlines which herald the future of artificial intelligence such as CMR Surgical’s £1bn Series C funding,…
Five good reasons to consider apprenticeships
With the tendency of many schools to focus on academic qualifications as a route to a good career, the value of vocational education is often…
Inbound 2019: ABM is Just Good Strategic Marketing with Personalisation
At Inbound I attended a session presented by Sigstr, a company that delivers email marketing by appending different footers to emails. We use one of…
Layoffs at Aspencore Spook the Industry
This is a difficult blog for me to write. I’m a huge supporter of publishers – after all, we need them to have a PR business – but recent events at…
Inbound 2019: Marketing and Connection Emails for Contact Nurturing
At Inbound 2019 I attended a session billed as giving the inside information on HubSpot’s email nurturing campaigns. Although we didn’t really get…
Inbound 2019 – LinkedIn Advertising
My first breakout session at Inbound 2019 started with the benefits and the downsides of LinkedIn Adverts. One of the key benefits is that LinkedIn…
From Golem to governing society: ‘AI: More than human’ review part one
September welcomes the start of another academic year and the media has been busy as usual covering the latest in Science Technology Engineering and…
Hootsuite Summer Social Series Webinar 1: What we learnt about social media personalisation
There’s a lot of discussion and articles lately about the importance of personalised content within marketing. We decided to take an alternative…
7 Content Marketing Stats Every Marketer Needs to Know
As the B2B marketing world continues to evolve, it’s important to stay up to date with the latest from the content marketing industry. With some…
New Data Reveals That More Than 50% Of Google Searches End Without a Click to Other Content
We recently read a blog written by Rand Fishkin, co-founder of SparkToro, that discussed new data from an update to Fishkin’s initial Google…