Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Industry Electronics Congress Launched for 2019
German publisher Huthig has launched a new conference for 2019. The Industry Electronics Congress will provide executives and specialists within the…
New Online Editor for Huthig
Congratulations to Gunnar Knuepffer who has joined the Huthig electronics team as the new online editor. Formed of AUTOMOBIL-ELEKTRONIK, elektronik…
CIM Lecture notes – Week 2 – Benefits of Having Internal Relationships
In this lesson we learnt the benefits of internal relationships in the workplace and what they mean to the company and employees, and the…
Electronic Product Design & Test Confirms Mark Gradwell as New Editor
Congratulations to Mark Gradwell, who has been confirmed as the new Editor at Electronic Product Design & Test (EPDT). After joining his role as…
Landing pages – What are they? And why do you need one?
Landing pages are a vital part of any B2B inbound strategy. Once you have your content, you can use landing pages to inform potential customers why…
Strategy and metrics for ABM
Many B2B companies who are targeting high-value customers find an ABM strategy serves them better than a broad-reaching approach. A well-structured…
Connectors User Congress 2019 Call for Papers Now Open
The Connectors User Congress 2019 has officially opened its Call for Papers, inviting experts from the industry to submit their contribution…
CIM Lecture notes – Week 1 – Integrated Communications
What is Integrated Communications? This module is about understanding the value and importance of good internal and external communications.…
New Electronics’ Peter Ring Interview
We recently asked New Electronics’ Peter Ring to participate in an interview with Napier, to discuss the organisation of his events and the…
Seven B2B Technology Marketing Predictions for 2019
At Napier we used to write predictions for the coming year, but have got out of the habit. This is mainly because everyone writes predictions, but…
