Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Napier Welcomes Jennifer Deroche as Account Manager
Jennifer joins the Chichester team bringing a wealth of experience from France and the United Kingdom, having developed her PR and Marketing skills…
CIM Lecture notes – Week 5 – Describing the process and stages involved for digital adoption
What did we cover? Today’s lesson was focused on describing the process and stages involved for digital adoption and evaluating platforms for…
CIM Lecture notes – Week 4 – Digital tools strengths and weaknesses
What did we cover? In this lesson we learnt about digital tools in more detail, and how they can support and enhance your marketing strategy with…
Napier’s Toolbox
As a marketer you are often faced with a combination of problems that are your responsibility to fix. The marketing world is filled with tips and…
Understand the difference between MQLs and SQLs with Napier’s Definition Tool
In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales…
Buyer Personas – Why are They So Important?
It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers.…
PCIM Europe Call for Papers 2019 Now Open
PCIM Europe 2019 has officially opened it's Call for Papers, as it invites all experts from the industry and academia to apply for a lecture or…
A ‘Napier Nine’ Video… Get to Know PA and HR Manager Debbie McIntosh
In the latest installment of our ‘Napier Nine’ video series, we learn all about Debbie McIntosh, PA and HR Manager at Napier. Find out Debbie's first…
Finalist’s Revealed for The Electronics Industry Awards!
Following the online vote within the industry, The Electronics Industry Awards has revealed the finalists for 2018, and we are happy to announce that…