Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
5 Effective Ways you can use Personalization with ABM
In B2B, companies are often faced with a team of decision makers, and a long sales cycle where it is vital to keep a prospect engaged. Account-Based…
Email Data and Trends from a COVID-19 World
In a world that is rapidly changing, one thing that has remained consistent through this pandemic is the need for digital marketing. Digital has been…
A Napier Webinar: Is Content Marketing too Good to be True?
Content marketing should be at the centre of any B2B marketing strategy. Without it, marketers would be unable to build trust with their audience,…
Bot or Being?
Are your email metrics suffering from surges in email clicks from bots? Email security bots are known as a marketer's worst enemy. These pesky bots…
Napier Named as ‘The Most Outstanding PR Agency’ at The Electronics Industry Awards 2020
We are delighted to share that Napier was named as the winner of 'The Most Outstanding PR Agency' category at the Electronics Industry Awards 2020.…
Join Up Dots Podcast Interview: Sales Funnel Mastery
The Join Up Dots Podcast, hosted by David Ralph, invites experts and marketing professionals to share their startup stories, struggles and the…
Napier Launches Virtual Trade Show Platform
Napier has launched its own virtual trade show platform – TheBoothCloud.com. Designed specially for the B2B technology industry, Napier has created…
A Napier Podcast: Interview with Chris Dickey CEO of Visably
We are delighted to share the latest interview from Napier's Marketing B2B Technology Podcast. In our latest episode, Mike, Managing Director of…
A Day in the Life of a Copywriter
As part of our ‘day in the life’ blog series, Kevin Tasker, Copywriter at Napier provides insight into how he joined Armitage, (now Napier) and the…
HubSpot’s State of Marketing Report 2020
We were delighted to receive our copy of HubSpot's state of marketing report 2020, which surveyed over 3,400 global marketers, and were excited to…