When is a Conversion Not a Conversion?
Interesting news from Google, which have announced a move to "data-driven attribution". OK, that's a complex term for the first sentence of a blog post, so let's unpack what is going on...
What is Attribution?
Hopefully, you understand attribution: in this context, it's giving credit to the different marketing activities that resulted in achieving an objective (e.g. online purchase,…
Elana Bryan – Client Services Manager
Elana joined Napier in 2021 with over 5 years of experience in Marketing Management, and has had the opportunity to work with and alongside some incredible brands and companies. From design for both print and digital, PR and copywriting to advertising across social media, print, online and outdoor, Elana has overseen well-known campaigns nationally and internationally within both the B2B and B2C…
Why Napier is Exploring the World of TikTok
Yes, you read that title right, Napier is trying out TikTok. Are we nuts?
Not quite.
Napier has a reputation of delivering results, not jumping on the latest trends and TikTok dances, so why is it worth our time?
Well, with 42% of TikTok users aged 30 and above, the mainstream view of TikTok being only for teenagers, and wacky dances isn’t quite correct. Although there’s no denying that…
The Best Social Media Platforms for Your B2B Marketing Strategy
Adapt to survive was the slogan for many businesses in 2020, as the inability to do business as usual brought about a new normal. Businesses began to redesign their digital marketing strategies and social media was regarded less as a separate entity, but instead, became a widely used method to drive website traffic and online lead generation.
With over 3.6 billion people using social media…
A Napier Podcast: Interview with Riaz Kanani – Radiate B2B
In this podcast episode, we interview Riaz Kanani Founder and CEO at Radiate B2B, an Account-Based Advertising and Marketing platform.
Riaz shares his career journey, from initially starting in marketing at the age of 18, through to identifying a need in the market and launching Radiate B2B.
He discusses how Radiate B2B helps companies cut through the noise and deliver a better buying…
A Napier Podcast: Interview with Tim Bohn – GatedContent
In this podcast episode, we interview Tim Bohn, Founder of GatedContent, an enterprise web form and content gating platform.
Tim shares how GatedContent is helping enterprise companies scale up their marketing automation and lead generation activities, to enable companies to build consistent campaigns easily and effectively across any website or content management system.
He also shares what…
ABM… A Sales Solution?
Account-based marketing (ABM) has always been considered to be a marketing tactic, but in recent years we are uncovering how it can be used as a sales solution too.
As marketers, we’ve understood the value in collaborating with sales to achieve the best ABM results, and now that sales have got a taste of the potential of ABM, it seems as if sales are starting to use ABM to achieve their own…
A Napier Webinar: The Secrets to a Successful PPC Campaign
As customers have worked from home, B2B marketers and PR specialists have increasingly incorporated digital activities into their traditional strategies. A key tactic used by many is pay-per-click advertising or PPC. This approach is used on search, paid social and even display advertising, ensuring you only pay for traffic to your website.
But there is no point in generating clicks if the…
Helping Organisations Thrive Podcast Interview: Developing Young People in Organisations
The Helping Organisations Thrive, hosted by Julian Roberts, aims to provide leaders with insights, discussions and robust strategies to help their companies thrive. They recently sat down with Mike, Managing Director at Napier, who discusses his passion for recruiting and developing young people at Napier.
Listen to the full interview here, or via your favourite podcast app, and don’t…
A Napier Podcast: Interview with Cassandra Jowett – PathFactory
In this podcast episode, we interview Cassandra Jowett, Senior Director of Marketing at PathFactory, a B2B intelligent content platform.
Cassandra shares how her passion for content marketing led to her joining the PathFactory team, and how the platform helps B2B companies connect content to their customers and create experiences to grow revenue.
She also shares how PathFactory takes…
A Napier Podcast: Interview with Shea Castle – Terminus
In this podcast episode, we interview Shea Castle, Senior Customer Marketing Manager at Terminus, a leading Account-Based Marketing (ABM) platform.
Shea shares his story of how he became part of the Terminus team, and explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter.
He also shares how…
How a Social Media Scheduling Tool Levelled-Up Our Game
Although the last 14 months has proved to be a challenging time for businesses across the globe, social media was an essential communication tool in keeping businesses and audiences connected. In some instances, social media became the main form of communication between a business and its customers. With travel restrictions in place and no live audiences allowed, through social media businesses…
Napier Renews Eurocom Worldwide Membership for 2021
We are delighted to share that Napier has renewed our Eurocom Worldwide membership for 2021, ensuring we have continued access to the best B2B and technology expertise across the globe.
Eurocom Worldwide is a global PR network of agencies that service over 1000 client enterprises in 70 countries on all five continents. The members are communication specialists and excel in developing…
A Napier Podcast: Interview with Andrew Hally – Bynder
In this podcast episode, we interview Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform.
Andrew shares how digital asset management has evolved over the last few years, and how Bynder helps companies 'scale-up', using DAM to power the digital experience.
Marketing B2B Technology on Apple Podcasts
Marketing B2B Technology on Spotify
Marketing B2B…
An In-depth Look into Lead Nurturing: The Good, The Bad, and The Non-Existent
How do companies nurture their leads? Do they do it well, badly, not at all?
To answers these questions, we invented an employee, Freddie Fox, and sent him out into the world to sign up for various companies to see how they would treat him. During February 2021, Freddie registered with 21 different companies. But he did not respond to any communications from those companies apart from double…
Microchip Awarded Certificate of Excellence for Online Banner Marketing
Congratulations to our client Microchip, who has been awarded a Certificate of Excellence for online banner marketing 2020 by Electronics Weekly.
The certificate was awarded in recognition of outstanding performance and engagement by achieving the highest in-read video click-through rates, and the highest welcome ad total number of clicks.
Each year, Electronics Weekly awards the companies…
4 Email Marketing Trends to Watch Out for in 2021
I recently came across an email marketing trends report from Smart Insights, a publisher and online learning platform. The report was part of their email marketing and marketing automation toolkit, which focussed on the email marketing trends we can expect to see in 2021, based on insights from surveys and 10 email marketing experts who gave their views and examples of the future of email…
Napier’s Four-Step Process
Napier's Four-Step Process
Our unique four-step process takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE.
In the DETERMINE step, we build a deep understanding of the situation to work out how to outsmart your competition. We look at the client, their markets, products,…
The New Napier ABM Tactics Advisor
One of the fastest-growing services we offer is support for account-based marketing (ABM) campaigns. It's also a service that generates a huge number of questions as clients grapple with the different approaches that could be used to target marketing activities to specific accounts. As we often discuss which tactics would be the best with our clients, we thought it would be fun to create an…
How the Marketing Automation Software Advisor Works
How the Marketing Automation Software Advisor Works
The Napier marketing automation software advisor asks questions about your database and target customers to understand which of the many different marketing automation platforms would be most suitable for you. It's intended as an initial guide, rather than providing an absolute solution for your campaign: everyone's situation is…
A Napier Podcast: Interview with Olivia Kenney – LeadSift
We are delighted to share the latest interview from Napier’s Marketing B2B Technology Podcast.
In our latest episode, we interview Olivia Kenney, Marketing Manager at LeadSift, a sales intelligence platform that generates qualified leads using intent signals. Olivia shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and…
Growth Acumen Podcast Interview: B2B Sales and Marketing Trends in 2021
Napier's Managing Director Mike recently sat down with Steven Norman, owner and host of the Growth Acumen podcast, which aims to help B2B sales leaders upgrade their knowledge and skills.
In the podcast interview, Mike and Steven discuss marketing campaigns that deliver a sale advantage, and how Napier strives to align the sales and marketing functions in order to drive targeted, high-value…
Marketing Automation Software Advisor
What is the Best Marketing Automation Platform for Me?
Complete the form to find out which marketing automation platforms would best suit your needs.
How does the Marketing Automation Software Advisor Work?…
How the ABM Advisor Works
How the ABM Advisor Works
The Napier ABM advisor asks questions about your target customers to determine the best approaches for your ABM campaign. It's intended as an initial guide, rather than providing an absolute solution for your campaign: everyone's situation is different so it's always worth talking with Napier to find out if anything might change our initial recommendations.…
The Good, the Bad and the Ugly of Landing Pages
We’ve all seen them, responded to some and maybe written a few as well – but what really makes a good, effective landing page?
This was the question behind Napier’s latest webinar, which delved into the Good, the Bad and the Ugly of landing pages.
The webinar set out to answer the question, ‘What makes a great landing page?’ – but first, let’s explore what a landing page is. We can define a…