Upgrades to Our Marketing RoI Calculator
Marketing should be something that generates profit. It seems obvious, but it can be difficult to calculate RoI on campaigns. This is why we developed our RoI calculator: it was a simple tool that let you work out what the value of ROMI (return on marketing investment) would be for a campaign.
The problem is that not all campaigns are the same. Visiting a trade show is very different from…
7 Current Trends in Graphic Design
The last couple of years have been unprecedented, and companies have been faced with challenges to adapt the way they communicate with customers, with statistics, numbers and facts becoming a defining element of communication.
Rob Furby, Creative Services Manager at Napier, shares how this shift in communication has affected the current landscape of graphic design, and what trends can be…
A Napier Webinar: How to Crush Your First Paid LinkedIn Campaign
Paid LinkedIn campaigns can offer a great RoI, are low cost and quick to set up. However, the success of these campaigns relies on the finer details when setting up, and there are a few things marketers need to consider to be successful.
Napier recently held a webinar 'How to Crush Your First Paid LinkedIn Campaign', sharing insights into how B2B marketers can crush their first paid LinkedIn…
A Napier Podcast: Interview with Tim Langley – CANDDi
In this podcast episode, we interview Tim Langley, CEO and Founder at CANDDi, a digital intelligence tracking platform.
Tim shares his journey to founding CANDDi, and how the platform can help B2B marketers be more proactive by gathering data which allows them to engage with leads both at the top and bottom of the sales funnel.
Listen to the podcast now via the links below:
Marketing…
A Napier Podcast: Interview with Sarah Bond – Lucky Orange
In this podcast episode, we interview Sarah Bond, Vice President of Marketing at Lucky Orange, a website conversion optimization tool.
Sarah shares her career journey on how she got into marketing, and how Lucky Orange helps B2B marketers understand website visitor behaviour. She explains the different tools available such as heat maps, session recordings, and live chat; and how these tools…
What B2B Marketers Need to Consider When it Comes to Email Marketing
Natasha Websdale, Marketing Specialist at Napier, shares her views on what B2B marketers need to consider when it comes to email marketing, drawing from her own experience, and two insightful reports.
Email marketing is an important part of any marketing strategy, keeping audiences up-to-date on the latest products, company news and business insights. Email activity has grown massively over…
Leading European Tech Marketing Agency, Napier, Opens First Office in USA
Dedicated local team in SF Bay Area on a mission to support rapidly growing demand for UK’s leading independent B2B Tech Integrated Public Relations and Marketing Agency.
From the show floor of B2B Marketing Expo 2022, Napier, one of Europe’s leading independently-owned B2B technology marketing and PR firms, today announced its expansion into the USA with the opening of its first office in…
EETech Launches Data Insights: Genius or Missed Opportunity?
EETech has launched a product called Data Insights. Put simply, the product uses information gathered on the EETech website to identify users coming to a supplier’s site. The technology provides information including company, geo, and business unit.
Now this is not that different to the many other systems that use data such as IP address to identify companies visiting to your site. We love…
A Napier Webinar: Don’t Get Left Behind: Next-Generation B2B Content Tools
Content marketing is continuously evolving, and the format of content is no exception. New B2B content tools are now available offering marketers an interactive, and engaging format to break away from traditional PDFs, and have access to in-depth analytics on the performance of each content piece.
Napier recently held a webinar 'Don't Get Left Behind: Next Generation B2B Content Tools' and…
7 Reasons Why You Can’t Trust the Reports from Your Marketing Automation System
You spend large sums of money on your marketing automation platform (MAP), and get some lovely reports from the system, but something just doesn’t feel right. You know that although the numbers look credible, they don’t tell you the whole story. What’s going on?
The reality is that, despite those percentages having two digits after the decimal point, MAPs cannot give you precise data. There…
Napier: Global Marketing Experts
Global Marketing Experts
GREAT TO SEE YOU AT LA’s B2B MARKETING EXPO 2022!
Welcome to Napier
We are one of Europe’s leading global PR and integrated marketing agencies. As a bridge between the US, and Europe, with offices on both continents, we solve marketing challenges and increase the speed prospects travel through your sales funnel, generating opportunities more quickly. Our…
How to Crush Your First Paid LinkedIn Campaign
We deliver a wide range of different marketing tactics, and I often feel that paid LinkedIn campaigns are massively underrated. In certain circumstances they can offer a great RoI, are low-cost and quick to set up. They really do come into their own if you know which companies and who within those companies you want to target.
A recent example is a consultancy business that helps large…
The Data Parties
What’s the difference between first, second and third-party data?
There is a lot of news around moves to limit the use of “third-party data”, with many browsers preventing the use of third-party cookies for privacy reasons. But what is third-party data? And how do all these parties relate to cookies and online tracking? Here’s a brief explanation of the different terms.
Who are the Parties?
In…
How to Make Your LinkedIn Lead Generation a Success
When it comes to marketing, getting leads is the be-all and end-all. It’s a simple equation – no leads equals no sales equals no profit.
It’s no surprise then that most businesses say generating leads is their top marketing priority. But how is it done? What’s the best way to get high-quality potential customers into your database?
Social media has emerged as possibly the most powerful way…
Turtl: Interactive Content Creation
Introduction to Turtl
Founded in 2014, Turtl delivers a new way of creating and publishing digital content. Used to develop online documents, the platform offers several ways to make its content extremely interactive and engaging.
From implementing simple dynamic elements like polls, videos, and CTA's, the layout of Turtl documents are extremely mobile-friendly and easy to navigate for…
A Napier Podcast: Interview with Emma Valentiner – CanIRank
In this podcast episode, we interview Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform that uses AI to provide specific action recommendations.
Emma shares how the platform supports B2B marketers with improving SEO, why it's so important to layer SEO into other marketing activities, and why small search volumes in B2B can drive valuable and qualified leads.…
Seven Things That Make B2B Tech PR Amazing
What do you think of when you hear the phrase ‘public relations’? Promoting a band’s latest tour or album? Arranging a viewing of a big fashion label’s new collection? They sound like exciting jobs and the PR industry that serves them, known as ‘business-to-consumer’ or B2C, can make for a worthwhile career.
But it’s not the only type of PR out there. Away from the bright lights of promoting…
22 Things Marketers Need to Consider in 2022
As we enter a New Year, it’s always a good idea to look at what might change. As I write this, the world is being pummelled by the Omicron wave of COVID-19, but I’m actually quite optimistic. I also think that there is a lot of exciting things to look forward to, including hopefully a return to a slightly more normal world.
So I’ve put together 22 things I think marketers should be thinking…
Influential Entrepreneurs Podcast Interview
Mike Maynard, Managing Director at Napier recently sat down with Mike Saunders, host of The Influential Entrepreneurs. In this episode, Mike discusses goal-driven marketing, and why it's so important for successful campaigns.
Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts.
A Napier Podcast: Interview with Kate Terry – Turtl
In this podcast episode, we interview Kate Terry, Head of Demand at Turtl, a content automation platform.
Kate shares why she thinks content is essentially communication, and why Turtl is persuading marketers to move away from webpages and PDFs. She discusses how the platform encourages an interactive and personalized approach, and how Turtl provides data that marketers can use to optimise…
B2B Marketing Checklists – Persona Definition
This blog post analyses our checklist for creating B2B technology personas. Understanding your audience is critical to success in B2B marketing. Unlike consumer marketing, however, a lot of the fluff and colour has limited value when creating a B2B persona. What is critical is understanding what drives each persona’s decision. Drivers can be things that cause problems, or pain, as well as things…
A Napier Podcast: Interview with Mark Abrami – Hootsuite
In this podcast episode, we interview Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media management.
Mark shares his career journey from psychology through to marketing, and why he decided to specialize in social media marketing. He explores why he thinks B2B social is lagging compared to B2C, and how B2B marketers need to overcome the fear…
Top 5 Marketing Applications for Artificial Intelligence
Artificial Intelligence (AI) is making inroads into many aspects of both industry and everyday life and marketing is no exception. As a powerful analytics and decision-making tool, AI can take much of the drudgery away from optimizing campaigns, as well as providing better insights about potential customers and how to serve them better.
Analysing Pay per Click
One of the major uses for AI in…
Napier B2B Technology PR Agency 2
Napier: The Awareness to Opportunity Agency Delivering results for B2B technology clients in the UK, Europe and beyond Yesterday's marketing doesn't work in today's rapidly changing business-to-business and technology industries. We have a better, award-winning approach. Our ability to identify what's important and strip away the irrelevant helps our clients, who are some of the most…
The 10 Categories of ABM Tools
Thinking of starting an ABM campaign? Here is a guide to some of the tools dedicated to ABM that you’re going to need to consider. Although there is a huge list of technology to deploy, it’s important to recognise that the best campaigns are the ones that have the right thought put into them, not necessarily the ones that deploy the most (or the most expensive) tools.
LinkedIn
LinkedIn is so…