Saffron Wall – Finance Administrator
Saffron is a Finance Administrator at Napier. Having previously worked in the Insurance Industry Saffron brings plenty of transferable skills, with over 12 years of project management, IT and administration experience.
Saffron supports the Directors, Account Managers and Marketing specialists with account administration, varying from account work to analysis of PR and advertising campaigns.…
Ascend2 Email Marketing Report: Email Marketing in 2023
How often are emails deleted or even pushed to the side to be marked as spam? There are so many key points that separate the average, from spam sale emails to exceptional and interesting marketing emails that you’d be intrigued to open when it lands in your inbox, and even purchase products from.
Worldwide, the estimated number of email users is around 4 billion, and according to recent data;…
A Napier Podcast Interview with Terri Delfino – FormAssembly
In the latest episode of Marketing B2B Tech, we interview Terri Delfino, Chief Marketing Officer at FormAssembly, an online form builder.
Terri discusses what makes FormAssembly stand out amongst its competitors and how marketers can integrate forms into their marketing automation and CRM systems like Salesforce.
Terri talks about the importance of branding forms, and how features like…
The Latest Updates from HubSpot’s Inbound Conference
In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world.
Mike and Hannah discuss the latest updates from HubSpot’s 2022 Inbound conference, and what new features such as customer journey visualisation will mean for B2B marketers.
Mike and Hannah also share their thoughts around constant contacts new SMS marketing…
A Napier Webinar: Developing a Marketing Strategy for Growth: Planning for 2023
Strategy development is the foundation of great campaigns, but it can be difficult to connect your marketing strategy to your planning and execution, ensuring you focus your resources on activities that deliver results and drive growth, eliminating the unnecessary and ineffective.
Watch our on-demand webinar 'Developing a Marketing Strategy for Growth: Planning for 2023', and discover:…
A Napier Podcast Interview with Daan Reijnders – Foleon
In our latest podcast episode, we interview Daan Reijnders, co-founder and CEO of Foleon, a content creation platform where users can create engaging long form content.
As an increasingly bigger portion of the customer journey is done offline, out of the marketeer’s view, the amount of individual investigation prospects do is increasing. Daan discusses how content is a good solution to support…
How B2B Marketers Can Increase Engagement With Animated Content
Ross Edmonds, Senior Graphic Designer at Napier, shares his views on how animation can increase content engagement for B2B marketers.
We all want the content in our B2B marketing campaigns to deliver amazing results. One effective B2B marketing tactic is upgrading the more traditional content with animations. Something which can effectively improve engagement and increase leads.
96% of B2B…
A Napier Podcast Interview with Chad Reid – Jotform
In the latest podcast episode, Mike sits down with Chad Reid, VP of Marketing at Jotform, an online form builder offering a suite of productivity tools.
Chad discusses what makes Jotform stand out amongst its competitors, shares which marketing tactics have proven to be the most successful and offers some top tips on how to maximise form conversions, as well as how to approach a marketing…
Why I’m Looking Forward to Trade Shows Returning
The trade show industry has taken a hit in recent years, with the pandemic preventing many physical events from happening and companies opting to cut back on exhibition attendance in favour of digital marketing initiatives. However, trade shows are making a comeback, and this is good news for B2B technology companies.
In the electronics sector, we’re looking forward to electronica and SPS,…
A Napier Podcast Interview with Ian Ferguson – Lynx
Ian Ferguson, VP of Sales and Marketing at Lynx Software Technologies, sat down for our latest podcast episode in the B2B marketing professionals’ series.
Ian discusses his career in the B2B technology industry and shares his opinions on the importance of having technical knowledge when marketing such products. He also shares his insights into how the need to shorten sales cycles is impacting…
A Napier Podcast Interview with Mike Roberts – SpyFu
In this podcast episode we interview Mike Roberts, Founder and CEO of SpyFu, a search analytics tool offering competitor keyword research tools.
Mike discusses how the tool leverages search data in real time, providing users with the data to build informed and successful campaigns for both paid search and SEO.
He also shares how the tool provides insights on multi-lingual campaigns, and how…
Eden Shelley- Marketing Specialist
Eden is a 2022 graduate from Staffordshire with a degree in marketing and media. She joined the team straight out of university and is a person who thrives in a fast-paced environment.
Eden values an open mind that benefits from constantly searching for new opportunities and will support the team with a range of activities, from reporting to media relations and advertising campaigns. She looks…
A Napier Podcast Interview with Hannah Ingram – Ignys
In the latest episode of our leading B2B marketing professionals series, we interview Hannah Ingram, Marketing Manager at Ignys, an electronic and software development company.
Hannah talks about how she built her career as a 360 marketer and the need to be quick to adapt and learn when marketing for a start-up business. She also discusses how marketers can build business credibility and…
Should You Trust Software Review Sites?
In the second episode of the Marketing Automation Moment podcast, Mike and Hannah share their thoughts about why third-party form vendors are so successful.
Mike shares his views of whether marketers should use software review sites like G2 to determine which marketing automation system to use, and Hannah shares her thoughts on why lead scoring can be effective if used properly.
Listen to the…
A Napier Webinar: Avoid the Biggest International Marketing Mistakes
International marketing requires a lot more than simply reaching an audience in another country. Culture, language and convention are potential minefields, leading to many international campaigns failing or even damaging the organisation.
Napier recently held a webinar titled 'Avoid the Biggest International Marketing Mistakes' which explored the most common international marketing mistakes…
A Napier Podcast Interview with Alex Price – Vicor
In the second episode of our leading B2B marketing professionals’ series, we interview Alex Price, Senior Marketing Manager at Vicor, a global power components manufacturer.
Alex explains why he thinks the barriers between marketing and sales teams are being broken down and the importance of aligning marketing’s priorities with the sales team. He also discusses the importance of leveraging…
Napier Shortlisted for the 2022 Electronics Industry Awards and Instrumentation Excellence Awards!
Napier has been shortlisted for the 2022 Electronics Industry Awards and Instrumentation Excellence Awards!
We are delighted to announce that Napier has again been shortlisted for the Electronics Industry Awards (EIA) in the ‘Most Outstanding PR Agency’ award category. We are equally thrilled to also be shortlisted for the Instrumentation Excellence Awards, a brand new award for the industry,…
HubSpot’s State of Marketing Trends 2022 Report: The Top 7 Marketing Trends for B2B Marketers
The environment for B2B marketing is always changing, and it underwent some significant adjustments and developments during the past two years.
HubSpot has released its annual State of Marketing Trends report, which gathered information on everything marketing in 2022 from 1,600+ B2B and B2C marketers from around the world and across several sectors.
Although the report provides results…
A Napier Podcast Interview with Cat Anderson – Sprout Social
In this podcast episode, we interview Cat Anderson, Head of EMEA Marketing at Sprout Social, a social media management solution.
Cat shares how she started her career in digital marketing, spending time working at Berlin-based technology start-ups before eventually landing at Sprout Social. She discusses the current lack of creativity in B2B social media compared to B2C, the opportunity this…
A Napier Podcast Interview with Marc Mustard – ABB Robotics
In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics, a pioneer in robotics, machine automation and digital services.
Marc gives insight into his career, how he came to work in robotics, and how he thinks the robotics industry will change the way we live. He also shares his thoughts on why there is…
The Problem of “Paid Editorial”
I found the Press Gazette's recent article about "pay-to-play editorial" fascinating. Paying to get coverage is not uncommon in B2B media, and money is not a good way for journalists to select the stories they cover. On the other hand, paid editorial keeps some publications afloat, and without it, we'd see fewer titles in many B2B technology sectors. So, does the good outweigh the bad?
The Good……
Upgrades to Our Marketing RoI Calculator
Marketing should be something that generates profit. It seems obvious, but it can be difficult to calculate RoI on campaigns. This is why we developed our RoI calculator: it was a simple tool that let you work out what the value of ROMI (return on marketing investment) would be for a campaign.
The problem is that not all campaigns are the same. Visiting a trade show is very different from…
7 Current Trends in Graphic Design
The last couple of years have been unprecedented, and companies have been faced with challenges to adapt the way they communicate with customers, with statistics, numbers and facts becoming a defining element of communication.
Rob Furby, Creative Services Manager at Napier, shares how this shift in communication has affected the current landscape of graphic design, and what trends can be…
A Napier Webinar: How to Crush Your First Paid LinkedIn Campaign
Paid LinkedIn campaigns can offer a great RoI, are low cost and quick to set up. However, the success of these campaigns relies on the finer details when setting up, and there are a few things marketers need to consider to be successful.
Napier recently held a webinar 'How to Crush Your First Paid LinkedIn Campaign', sharing insights into how B2B marketers can crush their first paid LinkedIn…
A Napier Podcast: Interview with Tim Langley – CANDDi
In this podcast episode, we interview Tim Langley, CEO and Founder at CANDDi, a digital intelligence tracking platform.
Tim shares his journey to founding CANDDi, and how the platform can help B2B marketers be more proactive by gathering data which allows them to engage with leads both at the top and bottom of the sales funnel.
Listen to the podcast now via the links below:
Marketing…