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Current Vacancies Looking to develop your career and have fun at the same time? Join our award-winning team by applying for one of our current vacancies: Click here to view our current vacancies Can't see the role you want? Talent creates its own vacancy. We'll always listen to engineers with a flair for communication, creatives bursting with sharp ideas, or advertising and direct mail…

About Napier

About Napier Napier is an award-winning B2B technology PR and marketing agency that uses deep market insight to design and implement creative campaigns, which drive our clients’ commercial success. The agency offers a complete portfolio of PR and marketing services, helping clients in markets such as Electronics, IT and Industrial Technology promote their products and services throughout…

PR

PR Passionate, creative and results-orientated. Napier crafts campaigns that build your relationship with influencers throughout Europe. With accomplished technical writers, specialist translators and PR professionals with unequalled media relationships, our PR impacts dramatically on your target audience, raising awareness, changing perceptions and driving action. Additional…

Marketing Management

Marketing Management We do much more than campaign management: We provide a turnkey marketing management service for clients entering Europe. From strategic counsel and planning to research and transparent measurement, we provide creativity, innovation and excitement throughout the marketing process. Our end-to-end experience and marketing management expertise of over 20 years…

What we do

What We Do Today organisations can't wait for results, so we take our knowledge, experience and insight to solve marketing challenges and to increase the speed prospects travel through your funnel, generating opportunities more quickly. Our unique approach to campaign strategy designs-in speed to our campaigns from the outset, building integrated campaigns that focus on the important…

Will we ever be able to measure the impact of PR?

The PR industry got very excited about the recent 2nd European Summit on Measurement in Barcelona. As we’re now well into the quiet summer months for the European Electronics media, I thought it might be worth commenting on the seven key principles of evaluation that the summit produced. They were: 1. Goal setting and measurement are important 2. Media measurement requires quantity and quality……

Publishing magazines is still a tough business

Although the economy is beginning to pick up, advertising budgets are lagging somewhat. This makes it tough on publishers, many of whom continue to struggle to make money. I’m not going to delve too deeply into the well-worn publishers argument that says if you believe PR works in a particular publication then you should also invest in advertising, although it is fundamentally true that if we…

Editor interview – Ian Poole, Radio-Electronics.com

In our industry there is always a debate about whether engineers or journalists make the best editors, Personally, I think both can be successful, but as an engineer myself I'm always going to be particularly pleased when another techhie succeeds. So I was delighted when I got a chance to interview Ian Poole, who started his Radio-Electronics.com site as a sideline, and has seen it grow to the…

British government not amused by parodies

The Marketing Law website does a great job of highlighting the issues of running international marketing campaigns based on parody. Although parody is protected in countries such as France, Germany, Australia and the USA, the UK Government has chosen not to exempt it from copyright law in the UK. The site warns that “marketeers need to take care when using parody, caricature or pastiche in…

ICC Media launch lead generation programme

ICC Media is offering lead generation programmes on their Embedded-know-how.com portal. The packages are designed for a range of different marketing materials such as white papers, webinars and videos, and include promotion of the item on both the home page of the portal as well as in two issues of their 30K circulation newsletter. Clearly advertisers increasingly want tangible results and…

Recession hits UK-based titles

The last job I would want at the moment is to be a publisher. I'm amazed at how well they continue to run their businesses in a time when not only is there huge change in the delivery medium (the move from print to online), but also when they see a dramatic drop in revenues due to the recession. For this reason I'm trying not to write about the problems, but to focus on the successes that…

The Findlay buyout

Generally speaking I like to avoid any legal or financial issues on Napier News, but I feel I must make an exception regarding the acquisition of Findlay Publications (FPL) by management buy-out vehicle Findlay Media. Although I try to make sure all the stories are written from my own (somewhat biased) viewpoint, in this case I'm not in a position to make any insightful comments so I'm just going…

Print is still important for online businesses

Without doubt one of the dsitributors that has made best use of online sales to European customers is Digikey. Yet they still mail out lots of copies of their printed catalogue (I got five last time!) - an expensive project. I was therefore interested to read Mick Eliott talking about the increased size of the catalogue: it's another reason to not try to find the "best" marketing channel, but to…

Electronic Components Russia gets Western European representative

As an agency we've been actively working with Eastern European magazines for more than 10 years, and have conducted many successful campaigns for our clients in this exciting region. We're glad to see that the publishers are gradually organising sales representatives to sell space in Western Europe, as this will help grow and develop these valuable titles. In the latest move, four Russian…

Isn’t it good to talk?

We were working with a client who had a very simple idea: why not phone up engineers and ask if they are interested in our product. However it is getting harder and harder to rent good European telephone lists, particularly as CMP has decided they will no longer offer phone list rental. This is surprising as this client has always found an excellent ROI on their phone campaigns.OK, I know that…

How good is my email marketing?

Napier regularly gets asked by clients whether their email marketing is "good" or "bad", so we've produced a white paper to help you benchmark your email campaigns against the results of several different studies. Click here to send us an email to request your copy.

Dynamic email

If you are planning to run email marketing campaigns, you might be interested in the following article about dynamic email - although not specific to Europe, it's a great introduction to the topic.

Email marketing tips from MarketingProfs.com

It takes an American to explain European Union law! We thought that the MarketingProfs.com article on the laws surrounding email marketing in Europe was a great summary of the rules, which are now 1 year old (isn't it worrying that people are still trying to explain this one year on?). Once you've read this, and ensured you are legal, you might want to read their "Simple, Honest Business Email"…

EDN Europe learns German

The fact that Reed Electronics Group would like to increase their European readership in countries such as Germany and France is not a big secret (all magazines want more readership!). EDN Europe has recently announced that in October and November the copies of magazine distributed in Germany will have an additional German-language section. Presumably the fact that there is extra content for the…

Google is most valuable media company

With Google finally making it as the most valuable media company with a market cap of $80Bn, we thought it was worth mentioning that this proponent of all things online is running campaigns in Europe to promote the benefits of its Adwords programme....in print publications! Plus ça change, plus c’est la même chose.

Desktop search – update

We've covered desktop search before in Napier News, as we think that this provides the opportunity for other players to overtake the mighty Google. If this did happen, it would mean re-aligning the pay-per-click campaigns we run in Europe to the new leader. Well Microsoft delivered MSN desktop search right at the end of last year (as promised), and now Yahoo! has a desktop search product. Only…

The problems of international marketing

Anyone trying to manage marketing campaigns across several countries and cultures will love the article in Silicon.com about some of the problems Microsoft has encountered. At Napier, we understand the challenges of marketing in both Eastern and Western Europe, so talk to us before you kick off your next campaign. Silicon.com also deserves a mention for their long-running campaign to try to…

Online ad spending to grow rapidly

There are few markets that have not seen some advertising money move from print to online marketing, but just how much is spend online? Jupiter Research believes that online advertising will hit $8.4Bn this year, representing 27% growth. Paid-for search results will grow fastest, but display and classified advertsing will see 25% growth over two years. Last year, online advertising represented…