Napier expands video capabilities

As more publications move online, successful PR campaigns need to fulfill the requirements of channel, which includes making the most of the opportunity that video can present. Key publications such as Computing have already launched a video component for discussion of key issues on their site, and the use of video as an integral part of PR campaigns is only going to increase as a way to feed…

Power Electronics Europe working directly with advertisers

As the Star Media team move over to focus on their Specifier family of publications, including ElectronicSpecifier, publishers are reassessing their reprsentation. DFA Media, publisher of Power Electronics Europe has decided not to hire a new representative at present, allowing advertisers to work directly with the publisher, Ian Atkinson. I view this as a positive move. It's hard to find good…

Is Apple now the most valuable brand?

Increasing brand equity is a goal for many marketing campaigns, and perhaps the best measure of the value of global brands comes from Millward Brown's Brandz Top 100 list. This year, Apple has shot past Google to take the number one spot. I'm not surprised about this - Google's stellar rise seems to have hit some speed bumps as it deals with challenges ranging from privacy to the fragmentation of…

Mike Maynard – Managing Director

Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment. Mike began his career as an electronics design engineer, working for companies ranging from GEC-Marconi to DDA,…

Rob Furby – Creative Services Manager

Rob leads creative design projects for all Napier clients, covering print collateral, advertising campaigns, exhibitions, online graphics, Flash and emailers. He is supported by a team of freelance graphic designers. Rob provides cutting-edge creative design that enhance our clients’ image and communicates effectively with their target audience. He has experience in a wide range of industries…

Suzy Kenyon – Director

Suzy has extensive experience of technical B2B marketing across all marketing disciplines and specialises in PR, advertising and direct marketing within the electronics components sector. In addition to her executive management role within the company, Suzy’s current client portfolio includes Microchip Technology, and Semtech. Suzy joined Napier in 1992 and has built strong relationships with…

Our People

Our People Strategic advice and campaign execution are only as good as the people delivering the insights and results. With diverse backgrounds, our team members combine extensive experience with a vast amount of market intelligence, forming an energetic, creative and – above all – responsive team of individuals. Management Team |  Account Team  |  Behind the Scenes Meet the…

UK marketing law update

There are a couple of interesting posts on the Osbourne Clarke Marketing Law website that should interest anyone involved in promotion within the UK. The first talks about the latest developments surrounding the use of cookies (based on the recent EU Privacy and Electronic Communications Directive 2002/58/EC. The second article discusses the impact of the new bribery laws on marketers - could the…

UK start-up tries new approach to online advertising

I was interested to hear a little about a new approach to online advertising that has been developed by a company called Respond. Rather than displaying adverts to everyone, the company puts a contextual button that offers the visitor more information. When clicked, the button pops-up an overlay advert that provides more information. Advertisers are promised the option of paying either on a Cost…

Can I claim my product is “green”?

Claims that products are "environmentally friendly" can sometimes be a little questionable. In Europe this "greenwashing" has resulted in many complaints about advertising being upheld by the regulators, with judgements in the UK against large companies such as a car manufacturer, airline, supermarket and energy company. Now marketing professionals are running campaigns in the UK and can refer to…

When marketing stunts go wrong…

I'm delighted that B2B technology marketing is becoming more creative, and that companies are prepared to try innovative campaigns. Unfortunately sometimes the stunt mentality can be taken a little to far, and I had to smile at the reports of the Dell staff who were arrested for enacting an in-house product-promotion scheme. The comment about the Intel sales conference also made me smile. There…

How influential is social media?

I was interested to hear today that more people follow @stephenfry on Twitter than buy The Times, Independent, Guardian, Telegraph and Financial Times combined. This is a pretty interesting stat, but does it mean that Stephen Fry is better read that the UK's broadsheet newspapers? The answer still has to be "no" - I'm one of Stephen Fry's followers, but don't read many of his tweets (although I'd…

Facebook relaxes guidelines for promotions

Osbourne Clark reports on its marketing law blog that Facebook has relaxed its guidelines for promotions. In the world of Facebook, "promotions" applies to prize draws or sweepstakes. For marketers that are looking to run small, focused promotion campaigns - i.e. many of us working in B2B technology - there are two key changes that will make things easier: the promoter no longer has to…

How much should I spend on marketing?

Anyone who was into computers in the 90's would have got some AOL CDROMs - a lot of them. Despite being apparently hugely wasteful, they were incredibly successful, building AOL into the leading ISP. However they provide an excellent case study of how good marketing campaigns can produce incredible return on investment - even when they are perceived as being ineffective. Customer acquisition…

Trainer CEO wins Woman Entrepreneur of the Year award

Congratulations to Susan Thomas, CEO and founder of Trainer Communications, a great American agency who we're proud to have as one of our partners. Susan has been named the 2010 Women's Initiative Woman Entrepreneur of the Year for Pleasanton, California. With more than 600 nominations, the competition was very tough, but at Napier, we weren't surprised to hear the news: Susan has built an agency…

Ongoing Email Marketing Campaign

  Client ACAL Technology Objective Continue ongoing email marketing campaigns in the UK and achieve success with European newsletters by making best use of ACAL’s in-house database. Activities Napier has continued to maximise the use of contacts from ACAL’s Netsuite database, through the creation of regular email newsletters featuring a number of ACAL’s franchises, together with…

RAID Storage Case Studies

  Client AMCC/3ware Objective Generate case studies showing the benefits of using AMCC’s 3ware SATA RAID controllers in a range of markets. Activities An incentive was introduced to encourage the AMCC sales team to provide contact details for customers that would make a good case study. Napier contacted the customers directly, researched the details, wrote the case study and obtained…

Resources

At Napier we've been helping B2B technology clients create great PR and marketing campaigns since 1984. Our selection of whitepapers, tip sheets, ebooks and videos contain some of the insights into effective campaigns from our technology PR and marketing experts, covering a range of topics from PR to marketing automation. PR Resources Guides to help you improve your media and analyst…

Clients

Clients Napier provides innovative and effective campaigns for B2B technology clients from industries including electronics, software, information technology and green energy. Our open approach, and continual striving to help clients achieve their business goals creates long-term client relationships. Learn how we have helped some of these clients by reading our PR and marketing case…

Video

Video If you are not producing video content, you won't be noticed. Whether you’re looking to capture executive presentations, webinars, product overviews or case studies, we deliver video project that engage your audience. From the first draft of the script to generating online views, we help clients get their message across. Whether it is a glossy corporate video or an engineer…

Social Media

Social Media Get more followers, more engagement and more leads to grow your business. Social platforms are simple and effective channels for B2B tech marketers. We build social media programmes that combine great content together with cutting-edge technology. Our social media strategies initiate and cultivate engagement with your community, stimulating discussions and building…

Design

Design Stunning, beautiful and effective. Great graphic design makes marketing messages leap off the page. We have a passion for pantones and obsess over online. As the saying goes, you only get one chance to make a first impression and we work hard to make sure that your creative collateral makes the very best impression first time, every time with our design work. An image…

Direct Marketing

Email and Direct Marketing One-to-one communications are the most effective way of getting attention from your audience. Our B2B direct marketing campaigns bring you closer to your current and future customers with highly personalised communications that engage and sell. From engaging email to creative postal campaigns, Napier helps clients create conversations and generate sales…

Editor Quotes

Editor Quotes I deal with PRs worldwide. Napier is one of a select handful of European agencies which made it onto my list of PR Agencies which are "Editor Proven" to be effective. -Zsolt Kerekes, Editor, StorageSearch.com One of the advantages of working with Napier is that unlike the larger agencies they are very focused on helping me get the right people to talk to instead of just…