A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted

It’s no secret that when used right, marketing automation platforms can produce fantastic results; and the key to success is to implement campaigns that find the balance between only scratching the surface and over-engineering the activities for little or no additional return. Without the right campaigns, marketing automation platforms can easily become overly complex and difficult to manage.…

Marketing Challenges Solved

Marketing Challenges We Solve Content Development Developing content is one of the biggest challenges for B2B technology organisations today. Typically the subject matter experts are also responsible for product development, selling to clients or even take on both these roles. This leaves little time for them to create content. Our role as an agency is to make content creation a smooth,…

PCB Directory Hits 100,000 Views a Month

Online publisher everything RF, has announced that it's PCB Directory website is now receiving 100,000 page views a month, with traffic continuing to grow steadily. As the largest directory of PCB companies in the industry, the website was launched just over a year ago to enable users to find PCB companies based on their location and capabilities. GoPhotonics is a web page that can also be…

7 Content Marketing Stats Every Marketer Needs to Know

As the B2B marketing world continues to evolve, it’s important to stay up to date with the latest from the content marketing industry. With some marketers doubting that a content marketing strategy is still important, the latest content marketing stats can provide great insight, so you know that the time spent on your content marketing strategy is not only important, but also worth it, to achieve…

Napier’s Expertise & Experience

Napier's Expertise and Experience Our Approach What we do for Clients Our Services Deep Insight Content Creation and Content Distribution Napier Case Studies Our Team Our Approach At Napier, we believe that our approach is the best way to deliver great campaigns. Our deep market insight allows us to understand the customer, the market, our client and…

Elektronik Praxis | Editor moves and other news

This is a summary of all of the blog posts we have written about Elektronik Praxis up to December 2018. A Shuffle Around at ELEKTRONIKPRAXIS September 8th, 2017 Sebastian Gerstl is making the move to Software-related topics, after announcing that he will no longer be responsible for Embedded Systems at ELEKTRONIKPRAXIS. Sebastian is taking over the editorial duties for all…

Mouser’s Graham Maggs – Marketing Expert Interview

Graham Supporting the Portsmouth FC Football Team Graham Maggs, Vice President of Marketing EMEA at Mouser Electronics, is the latest marketer to take part in our marketing expert series. From Graham's view on the most-over hyped marketing tactic, to his favourite football team, we asked Graham a variety of questions to learn everything we could about our latest marketing expert.   …

Power Electronics News is Ready to Go

It was discussed extensively at PCIM, and now the wait is over, as AspenCore have officially launched their new website, Power Electronics News. With the objective to deliver the latest news, new products, and technical articles, to cover the ever-changing global electronics industry, from power supplies to thermal management, this website aims to provide the latest information needed, for…

Aspencore research shows the content that will get engineers to provide contact details

Aspencore's annual Supplier Interface Study is an important piece of research that provides insight into what drives the decisions their readers and subscribers - i.e. the electronics design industry. The results, as always, provide some great insights for marketing professionals in the electronics industry, and as an agency that believes in using research to make data-driven decisions, we've…

Striking a balance between “owning” and “renting” contacts

Marketing has changed dramatically over recent years, as the cost of reaching contacts you have in your database approaches zero. Twenty years ago, things were different: it was expensive to reach contacts in your database as postal direct mail, telemarketing and sending sales people were all expensive pursuits. Databases could become out of date before marketing teams had sufficient budget to…

The return of What’s New In Electronics

It's easy to think that the glory days of the past are gone (particularly if your football team is Ipswich Town). I even dream that perhaps some of the old publications that I read when I was an engineer could return in a format that's optimised for the new internet economy. That's not going to happen, is it? Actually it is! One of the best-known British publication brands from the past,…

Test Equipment Lead Generation Campaign

Client: Anritsu Activities: Napier helped Anritsu create technical webinars on relevant topics, supporting the content generation process to ensure the webinar was as engaging as possible. We then worked with publishers to host and attract attendees to the online events. In addition to webinars, we also ran lead generation campaigns using white papers as content to drive registration.…

Weaving a tale for ABB Drives & Motors at Brintons Carpets – the story behind the story

Whether it’s a holiday abroad, a restaurant or the latest smart phone, the value of a word of mouth recommendation is well known when it comes to finding new customers. Nothing reassures a potential customer on the brink of making a purchase more than letting them see a colleague, friend or family member enjoying a positive experience with that same product. It’s no different when it comes to the…

PR Resources

Public Relations Napier's PR resources will help marketing professionals deliver successful B2B technology campaign. The videos, tip sheets and white papers provide insight about important techniques to improve your B2B PR campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients' commercial success. EBOOKS…

Marketing Automation Resources

Napier’s marketing automation resources will help marketing professionals deliver successful B2B technology campaigns. The videos, tip sheets and white papers provide insight about important techniques to improve your marketing automation campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients’ commercial success. CASE…

Social Media Resources

Social Media Resources Napier’s social media resources will help marketing professionals deliver successful B2B technology campaigns. The videos, tip sheets and white papers provide insight about important techniques to improve your B2B social media campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients’…

Email Marketing Resources

Napier’s email marketing resources will help marketing professionals deliver successful B2B technology campaigns. The videos, tip sheets and white papers provide insight about important techniques to improve your B2B email marketing campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients’ commercial success. EBOOKS…

Content Marketing Resources

Content Marketing Napier’s content marketing resources will help marketing professionals deliver successful B2B technology campaigns. The videos, tip sheets and white papers provide insight about important techniques to improve your B2B content marketing campaigns, while the case studies showcase examples of how Napier has helped B2B clients deliver campaigns that drive our clients’…

A courtship with content

There are many ways in which using content to win new customers is like trying to find a romantic partner. Not only do you have to stand out from the crowd and attract someone, but then you have to face the tricky business of keeping them interested too. Like the Frankie Goes to Hollywood Christmas hit that somehow finds its way into your CD player every year, we believe that you should make…

Danish title redesigns to provide more options for advertisers

Danish title Elektronik & Data *www.elek-data.dk) has redesigned it’s online presence, providing more opportunities for advertisers. Banner sizes have been significantly increase and there is now an opportunity to place white papers and brochures on the home page. The site has also introduced “Product Links”, which can be thought of as an “intelligent directory” – links to vendors are…

Short content is better in B2B

70% of buyers say written B2B content such as whitepapers and case studies should be under five pages. there's an interesting finding in a study by PARDOT, which looked at how B2B buyers find content, and the content they prefer to read when making a decision. Whilst the finding that Google searches are the most common way to source information is not surprising, it's interesting that the…

Custom electronic magazines from OpenSystems Media

OpenSystems Media has announced their Custom E-mag Initiative, which gives clients the chance to create their own branded, lead-generating digital magazine. OpenSystems Media will create an interactive digital publication, including white papers, product and company video clips, display ads, topical articles, hyperlinks to additional resources, social media interfaces, and product announcements.…

Copywriting

Technical B2B Copywriting We create copy that demands attention. We’re creative, appealing and engaging. Our technical copywriting clearly conveys the key messages about your product, service or business. We understand great B2B copywriting is integral to every PR and marketing campaign. Our in-depth understanding of technologies, applications and target markets means we can quickly…

Marketing Automation

Marketing Automation Manually controlling marketing activities is a waste of time and money. B2B marketers must work smarter and harder than ever before. With studies showing B2B technology customers don’t contact suppliers until most of the purchasing and decision-making process is complete, marketers need to use technology to identify, reach and nurture potential customers from…

Content Marketing

Content Marketing Great content marketing does much more than deliver sales messages to your prospects. We breathe life into your content, collaborating with you to generate attention-grabbing content that your target audience wants to engage with again and again. This tactic moves people through the buyer’s journey by providing valuable and relevant information to a targeted…