Read our book to get great marketing ideas

In the past we've published a couple of books, and we've just launched a new one that will give you ideas for your next marketing campaign. It contains our best tip sheets and white papers, and if you are a marketing professional working for a B2B technology company, we'd be happy to send you a copy. This book is no longer available, but please contact Napier to request our latest marketing…

What we do

What We Do Today organisations can't wait for results, so we take our knowledge, experience and insight to solve marketing challenges and to increase the speed prospects travel through your funnel, generating opportunities more quickly. Our unique approach to campaign strategy designs-in speed to our campaigns from the outset, building integrated campaigns that focus on the important…

Editor interview – Jurgen Hübner, ICC Media

You’re based in Germany, which probably has the best advertising support of any country in the electronics industry. So why did you decide to publish pan-European titles in English? When we started ICC Media 10 years ago, the idea was to create a new kind of publishing house which combines traditional and new media to an Integrated Communications Concept. From the very beginning, it was - and…

ICC Media launch lead generation programme

ICC Media is offering lead generation programmes on their Embedded-know-how.com portal. The packages are designed for a range of different marketing materials such as white papers, webinars and videos, and include promotion of the item on both the home page of the portal as well as in two issues of their 30K circulation newsletter. Clearly advertisers increasingly want tangible results and…

The Findlay buyout

Generally speaking I like to avoid any legal or financial issues on Napier News, but I feel I must make an exception regarding the acquisition of Findlay Publications (FPL) by management buy-out vehicle Findlay Media. Although I try to make sure all the stories are written from my own (somewhat biased) viewpoint, in this case I'm not in a position to make any insightful comments so I'm just going…

AEEmobility Information Hub Continues to Grow

Franz Joachim Roßmann and Klaus Oertel, two experienced electronics and automotive editors, have worked together to pioneer a new path in the media landscape, with the development of the Information Hub AEEmobility. Designed to target automotive electronic developers and e-mobility specialists, the hub provides readers with a unique way to gain knowledge and information, with all content…

Why Technical Copywriting Agencies are Different

When it comes to marketing or lead generation campaigns, content remains king – the assets that you put in front of your audience to tell them about what you offer and how working with you can benefit them. From extensive whitepapers to short video scripts and even captions, each needs to be carefully written to convey just the right message. For a B2B campaign, you’ll need a technical…

Content Formats for B2B

Using a variety of content marketing formats as a B2B company can help to keep your content fresh and your audience engaged, but which is most effective? While it is not recommended that you only use one content format, it is up for debate as to which one truly brings in the sales. One of the most common marketing formats for a B2B company is a blog post, whether it is hosted solely on the…

Turtl: Interactive Content Creation

Introduction to Turtl Founded in 2014, Turtl delivers a new way of creating and publishing digital content. Used to develop online documents, the platform offers several ways to make its content extremely interactive and engaging. From implementing simple dynamic elements like polls, videos, and CTA's, the layout of Turtl documents are extremely mobile-friendly and easy to navigate for…

New Website for Power Electronics Industry Launched

everything PE is a new website that has been launched to address the power electronics industry. Developed by the creators of everything RF, the new everything PE website sits within the network of publications such as the PCB Directory, the EMC Directory and GoPhotonics.  Developed to meet the growing demands of the power electronics industry, everything PE will aim to help solve the problems…

Ross Edmonds – Senior Graphic Designer

Ross is an experienced creative who loves to design and make his work stand out. He is passionate and imaginative about the detail that he feels every design deserves. Ross began his career as a designer working for a printing company in their studio department, allowing Ross to learn how the process was completed beyond the design stage. This understanding allowed him to visualise how the…

Kevin Tasker – Senior Content Developer

With a B.ENG in Manufacturing Systems as well as qualifications in electrical and electronic engineering, Kevin initially worked in electrical component design and circuit development for display systems. After moving into media relations by joining Armitage Communications (now Napier), he has produced a wide variety of content, including magazines and brochures, whitepapers, features, blogs,…

Industry Tech Days 2020 Attracts 24,000 Virtual Visitors

EETech Media’s inaugural Industry Tech Days beat the virus to attract over 24,000 attendees from countries around the globe. As the industry’s largest virtual event to date, visitors could view and access five keynotes, 50 live sessions, and over 300 pages of whitepapers, videos, and new product briefs via EETech's flagship site All About Circuits.  The global audience of electrical engineers…

Napier’s Cloud Booth for Virtual Trade Shows

The Napier BoothCloud platform Virtual trade show platform BoothCloud is a virtual trade show platform designed specifically for the B2B technology industry. Napier has created BoothCloud specifically to enable rapid deployment of virtual trade show stands for technology companies. Travel restrictions due to COVID-19 mean it is the ideal time to consider deploying a virtual…

New OScopes.info Platform Announced

OScopes.info is a new online platform, providing the latest news, articles and updates from the oscilloscopes industry. The platform is a sister publication of All-about-Test and features an 'Oscilloscope KnowledgeBase', which provides readers with a comprehensive collection of whitepapers, application notes, YouTube videos, webinars and other application-oriented information.  With more…

Ad Blocking: How Does it Work and What Should Publishers do About it?

If you’re advertising online or in advertising-funded publishing, you need to know about ad blocking. In either case, this technology will potentially reduce the number of times advertising is seen, either making your campaign less effective or reducing your advertising income. This blog post provides a primer that explains the technology and how publishers are fighting back against ad…

A Day in the Life of a Senior Graphic Designer

As part of our ‘day in the life’ blog series, Ross, Senior Graphic Designer at Armitage Communications provides insight into the activities and responsibilities of his role.  From early on in my career, being creative and imaginative has always been where I wanted to be. As Armitage’s Senior Graphic Designer, I love what I do. This year I am celebrating my 10-year work anniversary and time has…

Inbound Marketing: 5 Tips for Success

Marketing strategies tend to come and go, but Inbound marketing has proved that it is here to stay. Even after a decade in the marketing world, inbound marketing is perceived as a ‘revolutionary’ concept; viewed as a strategy that works, it delivers excellent results for companies who have taken the plunge and adopted inbound marketing into their marketing strategy. However, like…

Six engineering superwomen to celebrate International Women in Engineering Day 2019

With less than 15% of the engineering workforce in the UK comprised of women, International Women in Engineering Day 2019 has sparked a conversation in our offices this week. We’ve been debating ways to mark the day and encourage young girls to study Science, Technology, Engineering and Maths (STEM) subjects to align with the Women In Engineering Society (WES) campaign ‘Transform the Future’.…

More about Napier

Read On To Find Out More About We What Do... About Napier Napier is a B2B PR and marketing agency based in the heart of Chichester, West Sussex. Launched in 1984, we were one of the first agencies in Europe to specialize in the electronics market and growing to help clients in a range of B2B tech sectors. Our unique four-step approach designs and continually optimises campaigns…

Electronics weekly | Editor moves and other news

This is a summary of all of the blog posts we have written about Electronics Weekly up to December 2018.   Electronics Weekly Reveal Results for Advertising Effectiveness Study November 23rd, 2018 In September 2018, Electronics Weekly completed an advertising effectiveness study to discover whether print really is a vital part of the media mix for advertisements and news.…

EE Times | Editor moves and other news

This is a summary of all of the blog posts we have written about EE Times up to December 2018. EE Times Europe Returns – In Print! November 30th, 2018 At electronica Aspencore announced the “special issue” of EE Times Europe created for the show would actually be the first issue of a regular print publication. The new EE Times Europe will be published by the ICC Media team, and effectively…

Providing Regular Interesting and Relevant Content to Drive Traffic

  Client: Vicor Objective: To provide a regular, interesting and relevant source of content to drive power engineers to the Vicor website via the Vicor PowerBlog Activities: Napier regularly produces content for the Vicor PowerBlog; in 2017, it produced 68 blogs that provided content around the best and most innovative use of Vicor products and solutions. Written to support power…

Campaign highlights from 2017

For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on… Vicor, Zero Volt Switching Whitepaper campaign This content campaign aimed to promote the Vicor Zero Volt Switching whitepaper by encouraging people to fill in the form and download it, resulting in a list of marketing qualified leads for Vicor. We started…

Our fave five tools for marketing digitalisation to the O&G industry

A world without oil is a world without transport, buildings, laptops, cosmetics, clothing, medication and more. Vitally important in our day-to-day lives, oil has become the most important source of energy since the mid-1950s. Yet prices fell dramatically in June 2014. This poses a problem for the Oil & Gas (O&G) industry as a whole – with prices remaining so low, how do these…