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Posts Tagged ‘Social Media’


Three Top Tips for Generating Leads Through Social Media

Thursday, January 7th, 2016

With marketing managers often under pressure to help generate leads for the sales team and raise awareness of the company brand, social media is a great tool at your disposal. But just how effective is it? It’s true that in the B2B technology sector, the use of social media is lower than in many other…

LinkedIn Groups Just Became Private and More Engaging

Friday, December 18th, 2015

LinkedIn promises to provide a more engaging and rewarding experience to its B2B members. With a member base of 400 million across 200 countries and territories, the company has been mulling over the idea to make the platform more professionally engaging, to provide high quality content, and counter spamming.  They have decided to making Groups…

Facebook’s click-bait crackdown: implications for marketers

Friday, August 29th, 2014

Facebook has announced adjustments to the way in which users see articles on its site, reducing stories with click-bait headlines – posts that tempt readers with beguiling headlines, yet deliver content that is actually of very little interest to the reader. Despite these “click-bait” headlines once being favoured by the algorithm, because they are frequently…

Twitter launches performance-based tool aimed at SMBs: Possible implications for B2B publishers?

Wednesday, August 20th, 2014

The 140-character  social network has rolled out a new pricing model for marketing campaigns, designed specifically for SMBs, allowing advertisers to purchase ads based on, what it claims to be, “objective based” goals, for instance clicks, engagements or leads. This performance-based tool has specifically been introduced to help SMBs meet their campaign objectives on the…

Use LinkedIn’s new enterprise sales tool for social selling

Friday, August 8th, 2014

I’m sure that the vast majority of B2B marketers will, at the very least, acknowledge the value of LinkedIn for business, and with social selling having become an increasing focus within many organisations, LinkedIn have upped their game, and most likely their value to these B2B professionals, by launching a new version of enterprise sales…

LinkedIn slashes referral traffic to publishers

Friday, July 18th, 2014

LinkedIn risks alienating top publishers in the world of business news, some of whom used to rely on the social network for a chunk of their traffic. In its bid to become a content platform in its own right, LinkedIn seems to have cut out some of the big publishers that rely on it for…

LinkedIn tools to support content marketing campaigns

Wednesday, May 14th, 2014

LinkedIn recently launched a couple of tools – the Content Marketing Score and Trending Content. Trending Content aims to help marketers understand what topics to address by identifying the things that are resonating with the LinkedIn audience, whilst the Content Marketing Score aims to provide a metric to measure how effectively your content – including…

Facebook competes for B2B marketing spending

Friday, February 28th, 2014

In a move that will see them compete more directly with LinkedIn, Facebook has upped its game by allowing advertisers to target users through more advanced segmentation, including employer and job title. By providing businesses with new options to target their one billion users worldwide, the social network giant is hoping to attract more B2B…

Top 3 Marketing Trends of 2014

Monday, December 16th, 2013

52% of executives view business related videos on YouTube every week With 2014 drawing to a close, you can most definitely expect to see the usual predictions, expectations and even the occasional questionable opinion, into next year’s key marketing trends. In this past year alone we have seen digital get even bigger, content get crowned…

twitter launches Promoted Tweets for retargeting campaigns

Saturday, December 7th, 2013

twitter will now allow Promoted Tweets to be targeted to people who have previously visited a brand’s website. The remarketing (or retargeting) is enabed by cookies set by one of the major remarketing networks. Whilst this may seem like a reletively evolutionary step if you are using remarketing already, the ability to connect using a…

CIPR launches best practice guide for social media campaigns

Saturday, December 7th, 2013

The CIPR has launched a best practice guide for marketers running social media campaigns in the UK. With the attorney general warning that some companies may be on wittingly breaking the law with social media communications, the launch of the guide is very timely. The social media guide can be viewed on slideshare.

Opportunities for guest bloggers at OpenSystems Media

Friday, December 6th, 2013

It’s interesting to see how different publishers are trying to encourage greater engagement from readers – particularly those who are experts in their fields. Perhaps the simplest way is to give engineers with something to say about technology a platform to reach their peers, and this is exactly what OpenSystems Media is trying to do…

twitter launches related headlines

Wednesday, August 21st, 2013

55% of B2B professionals search for information on social media* twitter has launched their ‘related stories’ feature. This will show sites that have embedded a tweet to "surface the stories" behind the tweet. Whilst this might be a good idea, I can certainly see some opportunities for people to take advantage: I wonder who will…

LinkedIn Launches Sponsored Updates

Thursday, July 25th, 2013

60% of LinkedIn users have clicked on an ad on the site LinkedIn is about business, business is promoted by marketing, and marketing is all about content. Among other things. With the somewhat annoying adage ‘content is king’ in mind, LinkedIn have stepped up its game and announced their launch of sponsored updates, a service…

If brands don’t self-regulate, the FTC will…

Tuesday, July 16th, 2013

Native Ads are Growing 39% a Year*, But 57% of Consumers Consider Them to Be Misleading Digital changed marketing. But you already knew that. Something else you will already recognise is that the power has shifted from the brand to the consumer, and it is this power that has resulted in marketers having to adapt…

EE Times relaunches as a community site

Wednesday, July 3rd, 2013

On 1st July, EE Times relaunched as UBM Tech’s first community site. Later this year Light Reading and InformationWeek will follow suit. UBM’s goal for the community sites is to give tech decision-makers access to peer-based insights through moderated discussions, blogs and social media. This is an interesting move, and may prove challenging to realise….

Facebook introduces clickable hashtags

Friday, June 21st, 2013

10.1% of tweets have at least one hashtag in their text while 20.8% of retweets contain a hashtag* Perhaps you’re already an avid supporter of Facebook for B2B marketing? Or perhaps, like most B2B marketers, you have not been lured into the belief that Facebook is as effective as other social media sites such as…

How to promote your event with social media

Tuesday, October 2nd, 2012

B2B marketing professionals understand that social media isn’t just for consumer marketing and are including this new channel in their marketing mix. But what’s the most effective way to use social media? At Napier, we know that events offer some of the best opportunities to use social media to increase reach, attendance and engagement, and…

Are real people following you?

Friday, September 7th, 2012

There has been much made of fake accounts on twitter and Facebook, and when you read the stories you’re hit with the realisation that your posts could be talking to bots, rather than potential customers. So I really enjoyed using, a service that promises to tell you how many of your twitter followers are…

The top 75 electronic component suppliers on twitter

Tuesday, June 26th, 2012

It can be hard to make social media work when trying to reach electronics design engineers, but we don’t believe that a channel should be overlooked just because it is challenging. So we put together this list of the top 75 suppliers in the electronic components sector based on Klout rankings. It’s clear that some…

Napier launches slideshare channel

Wednesday, June 20th, 2012

Napier is pleased to announce the launch of our slideshare channel. We will be using the channel to publish presentations giving PR and marketing advice and tips, as well as case studies and other information. Keep checking the channel for updates! goes social

Wednesday, June 6th, 2012

The new site has launched and the focus is on social. It’s an interesting move, with stories ranked by number of comments as well as a most recent stories feed. I have to say I’m not convinced by the move. Adding social elements to a publication’s site is a good move, but we also…

Engineers and social media – new videos

Monday, November 21st, 2011

We’ve added a summary of our research about the way that engineers use social media, and the implication for electronics marketing to our video library. The video describes the key findings of the research, including the most popular social media for engineers. If you are really pushed for time, however, our quick five facts about…

Social media platforms: engineers prefer forums…but which ones?

Thursday, July 28th, 2011

Napier has conducted a number of research projects to understand how engineers use social media, which found that forums – and not sites like Twitter and Facebook – are the most popular platforms. But which forums do engineers use? Our most recent study found that engineers use a wide variety of forums, particularly those relating…

Survey prize winners

Thursday, July 28th, 2011

Many congratulations to the winners of the prizes we offered for participants of the two recent surveys we conducted. Julie Scott won the iPod Nano that we offered as a prize for participating in our research on social media, whilst Duncan Bennett and Merino Mario won the €20.00 Amazon gift vouchers.