Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
The GDPR Questions You Should Ask Your Agency
At Napier, we’re not offering a service to magically guarantee GDPR compliance. It’s just too complex a topic to be able to offer any kind of…
A Napier Competition -Vote for your Favourite IronCAD Subject Line
As we charge head first into 2018, we felt it was only right to welcome in the new year with our latest Napier competition. This time we have…
Companies take Tracking to the Next Level by Recording Every Keystroke
A study from Princeton University has recently grabbed our attention. The study suggests that hundreds of firms are tracking every keystroke made by…
5 LinkedIn Tactics every B2B Marketer should be Using
Over time, LinkedIn has become an essential personal branding tool for B2B companies, but as popularity of the site has grown with over 467 million…
Campaign highlights from 2017
For Napier 2017 has been a great year, so we thought it was only right to share with you some of our best B2B campaigns we have worked on… Vicor,…
Guest Blog Post – Ian Poole – Does Video Work?
With video quickly becoming a huge part of the B2B industry, I was delighted to receive a blog from Ian Poole, editor of Electronics Notes who…
Webinar Facts and Figures
After reading “The 2017 Big Book of Webinar Stats", we decided to share what we thought were the most interesting facts and figures, to help you…
What French journalists expect from agencies
Last summer, Jade Artaud joined Napier for a two-week placement for experience at a marketing and PR agency. Jade interviewed four people from…
