Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Multi-Lingual Competition Website for element14
We're proud of our work, and a recent project we completed for our client, element14, is a great example of what we can do. Just over three months…
B2B Social media, it’s more than just a selfie
For me social media was just another way of communicating with my friends, but for businesses it’s a lot more than tweeting what you had for…
ElectroPages launches new website
Electropages the online news resource for engineers and designers, has launched its new look for its website, offering more focus on Manufacturers…
ELEKTRONIK REPORT celebrates 40 years
Congratulations to the team at ELEKTRONIK REPORT, who are celebrating 40 years of the publication with issue 6 this year (published on 14th…
Research shows conventional publishers are missing out on digital advertising budgets
If you talk with any of the European electronics publications, you'd think that they were doing really well from the switch to online digital…
LinkedIn launches conversion tracking
LinkedIn has introduced their first conversion tracking tool for sponsored content and text ads. The feature allows marketers to determine if a user…
Google releases Micro-Moments Guide
With mobiles quickly transforming every aspect of our lives, Google has released a new report: Micro-Moments: Your Guide to Winning the Shift to…
Poor visibility costs digital advertisers in the UK £154 million
For the second consecutive quarter, less than half of online ads served in the UK have met minimum viewability thresholds, costing advertisers a…