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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Wearable developers get their own publication with the launch of WearTechDesign.com
IoT and wearable tech is never out of the news in the electronics industry and now Marjonmedia (publishers of Softei.com) have launched…
Power Electronics News gets off to a promising start
We reported on the recent launch of Power Electronics News, and have just received their initial traffic figures. In roughly one month (from…
Enginuity Europe introduces interviews as paid ‘Sponsored Content’
From October Enginuity Europe will be offering native advertising (they’re calling it “Sponsored Content”). Initially the only paid content offered…
Google to Penalise Companies for Pop-Up Ads
Google has announced an interesting change to their services, to help frustrated users access content on their mobiles more quickly and easily,…
EIU Magazine partners with Mouser
Electronics Industry Update (EIU Magazine) has teamed up with Mouser Electronics in Europe in a sponsorship deal that sees the magazine (and the…
Everyone has a book in them…have you?
At Napier we work hard to secure the best coverage for our clients. We love nothing more than seeing the results of our hard work come to fruition…
Google’s Doubleclick launches Programmatic Native Advertising
Recently Google announced that you can run programmatic advertising through Doubleclick on their partner sites. Now let’s break it down… What is…
