Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
BEEAS and Elektra Awards Extend their Deadline
The British Engineering Excellence (BEEA) and Elektra awards have extended their deadline for award entries. BEEA awards have extended their deadline…
The Napier Approach Explained
We believe that applying the right process lets our team do their best work. We often talk about our four-step approach: Determine - Focus - Deliver…
Google to Stop Scanning Gmail for Targeted Ads
Google have announced a surprising change to their services, choosing to end a practise which they have embraced since 2005, as they revealed that…
Tip Sheet Explains the Facts and Figures of Video Content Marketing
Video content has been growing steadily over the last years, and has quickly become a must for B2B businesses. A massive 93% of marketers now use…
Social Media and French Journalists Study
A study conducted with 290 French journalists on social media in 2016, between March 1st and April 15th has been released, revealing that a high…
Sadly, Doug Delvin Has Passed Away
Here are Napier, we are sad to report that Doug Delvin, Drives & Controls advertising sales director has passed away at the age of 64.
PCIM Europe 2018 Call for Papers Now Open
PCIM’s European Conference 2018 has launched its Call for Papers, inviting experts from across the industry to get involved. The conference prides…
What Does HubSpot’s Annual State of Inbound Report 2017 tell Marketers?
As an agency who work closely with HubSpot, we waited patiently for their annual State of Inbound Report for 2017. Each year HubSpot tracks shifts in…
Do Circulation Audits Matter in 2017?
It wasn't that long ago that PR and advertising professionals in the B2B sector spent a lot of time pouring over the latest ABC or BPA circulation…
Smart Systems Integration 2018 Call for Papers is Now Open
The Smart Systems Integration 2018 has launched its call for papers, meaning experts from science and industry can now submit their manuscripts and…