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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
MMG appoints new editorial assistant and increases frequency in USA
Natalie Freeman has been appointed editorial assistant for Electrical Sourcing, and will work on the title from launch. Congratulations to Natalie…
Mike takes up a PR lecturing post
Mike Maynard, Managing Director of Napier Partnership Ltd, an integrated B2B Technology agency, has been appointed as an associate lecturer at…
BEST gets a new editor
Tim Probert has taken over from Gerry Woolf as Editor of Batteries & Energy Storage Technology (BEST) magazine. Gerry isn't leaving the publication,…
Understanding the B2B Buyers’ Journey: Infographic
72% of buyers will visit Google three times during their buyer journey The “buyer’s journey” is something that is constantly being referred to within…
Visitors to PCIM loved the show
The results of PCIM's satisfaction survey is out, and a remarkable 99% of the 7,883 visitors would recommend attending the show. 95% of the visitors…
Improve Your ROI by Getting Creative with Geo-Targeting
Standard geo-targeting using city, state or Zip code declined from 64% to just 13% in 2012, but campaigns that leveraged precise geo-targeting…
New Napier tip sheet explains tactics to increase open rates
We've just published a new tip sheet that describes how to increase your email open rates by getting your subject line noticed. Marketers are often…
National Electronics Week South Africa has a new venue for 2014
New Events Ltd has announced that National Electronics Week South Africa 2014 will be held on 11th – 12th March 2014 at a new venue: the Gallagher…
SupplyFrame research reveals how Chinese engineers choose products
The most important factor is price and available inventory
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