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Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Call for papers: Research to Industry R2i2
Abstracts are now invited for submission from the UK’s electronics academic community for presenting at the second Research to Industry event on 3rd…
Don’t give me technical information, give me a great deal!
There's an interesting new website that should be launching very soon, softei.com. The site is different from the normal technical content-driven…
Will we start seeing paywalls for trade media?
Some interesting research by Simon-Kucher & Partners suggests that 90% of online content will be held behind a paywall in three years' time. It's…
Call for papers: SAME 2013
The organisers of SAME 2013 have issued a call for papers focused on Applications of Sensor Technology, which can cover example applications,…
What’s going on at UBM?
I normally try to focus on the European electronics media, but the changes across the pond at UBM Electronics are so far-reaching that I thought I…
ElectronicWorld Publishing strengthens editorial with regular contributions from Caroline Hayes
ElectronicWorld Publishing has signed up popular journalist Caroline Hayes to contribute a regular monthly column for the ECW Newsletter and EIU…
DATE continues to grow with 1600 attendees
This year, the DATE conference and exhibition attracted 1,600 visitors, and held 122 tutorials and 304 Friday workshops. This represents impressive…
How important are page views to online advertisers?
Whilst many online trade publications drive their revenue directly from page views, it's apparent to savvy advertisers that not all page views are…
Google launches tools to uncover effectiveness of mobile advertising
Google continues to work hard to grow its mobile advertising revenue, launching a suite of tools to help advertisers assign a value to their mobile…