Our Blogs
Read our thoughts and opinions about PR and marketing in the world of B2B technology marketing. What’s new? What works? What’s next? Alternatively find out more about the latest changes in the European electronics media with Napier News – the best source of information for marketing managers in the electronics component industry since 2004.
Understand the difference between MQLs and SQLs with Napier’s Definition Tool
In today’s world of modern marketing, it can be hard to understand what behaviour determines a lead as a Marketing Qualified Lead (MQL) or a Sales…
Buyer Personas – Why are They So Important?
It is clear to see that the marketing world has evolved over the years, with online platforms now playing a significant part in targeting customers.…
PCIM Europe Call for Papers 2019 Now Open
PCIM Europe 2019 has officially opened it's Call for Papers, as it invites all experts from the industry and academia to apply for a lecture or…
A ‘Napier Nine’ Video… Get to Know PA and HR Manager Debbie McIntosh
In the latest installment of our ‘Napier Nine’ video series, we learn all about Debbie McIntosh, PA and HR Manager at Napier. Find out Debbie's first…
Finalist’s Revealed for The Electronics Industry Awards!
Following the online vote within the industry, The Electronics Industry Awards has revealed the finalists for 2018, and we are happy to announce that…
CIM Lecture notes – Week 3 – Digital tools in the marketing mix
What did we cover? How digital tools can support and enhance marketing efforts, we also looked at role of digital marketing within the marketing and…
Why isn’t Everyone Using Account Based Marketing (ABM)?
Account-Based Marketing (ABM) seems like a no-brainer: focus your marketing spend on the people who are likely to have the biggest impact – your key…
How I Learnt About HTML Emails and Marketing Automation
Marketing automation can seem daunting... especially when looking at the full picture from someone who hasn’t worked with it before. Marketing…
3 Simple Steps for Building Personas with Vertical Industries in Mind
A key component to a successful content marketing campaign is the thorough understanding of the buyer persona of the target audience and I want to…
CIM Lecture notes – Week 2 – Integration of Online and Offline Marketing
What did we cover? In this lesson we were assessing the impact, and influence of the dynamic digital environment. We discussed the integration of…