Elektor Launches Elektor Business Magazine

Elektor recently began publishing a new magazine under the name Elektor Business Magazine.

This new magazine aims to establish "bidirectional links" between the electronics industry and research institutions. As well as ambitious hardware and software developers in home labs, startups and spinouts.

Elektor is breaking away from its usual audience, as Elektor Business Magazine aims to educate startup companies on high-tech technology, offering solid guidance to those in need. This interesting turn for Elektor, with the magazine also being printed in both English and German, as well as introducing the importance of bidirectional links, reveals a want for them to expand out of their normal target audience.

To find out more, check out the latest editions of Elektor Business Magazine.


Elektor to Host Rebecca Geier’s Workshop Tour for Marketers

Elektor has invited Rebecca Geier to Europe, to host a Smart Marketing for Engineers Workshop Tour on Elektor’s behalf in June 2017.

Rebecca Geier is a well- known American marketing specialist, who was a member of the marketing leadership team at National Instruments for 14 years, and holds more than 25 years’ of global marketing experience in engineering and scientific markets.

The Smart Marketing for Engineers Workshop tour will aim to present highly tangible and measurable information targeted at any technical audience. Interestingly, Rebecca, similar to other engineers, is known to not hide behind ‘management speak’, as she will zoom in or many different choices a technology oriented company has to make to be successful.

Elektor is encouraging business deciders and marketing specialists to take notice of this workshop and participate. With a long list of benefits after you’ve completed the workshop, such as a prioritized plan for marketing investments, and a draft campaign and content marketing plan, it seems this workshop is an opportunity you wouldn’t want to miss.

The workshop will consist of a day and a half, and will be held in Munich the 12th-13th June, Berlin from the 15th-16th June, Aachen from the 19th-20th June and Eindhoven on the 22nd-23rd June.

To find out more about the in-depth topics covered during the workshop, read about Rebecca's tour on the Elektor website.


electropages

It’s not just Arrow who has entered the publishing business

At embedded world this year there were some people muttering about the ownership of Electropages.com by Mouser. I have taken some time to write about this, as I wanted to get my facts right, and I'm pleased to say Electropages and Mouser were both very open and helpful when I asked them about the situation.

Electropages was formed when Craig Dyball approached Brian Butler back in 1999 with the idea of creating an online publication for the electronics industry. The publication grew and developed, with a large proportion of their advertising revenue being driven by distributors, and in 2015 they made an eye-catching appointment by bringing highly-respected journalist Paul Whytock into the team. They’ve also been very proactive in developing apps for both iOS and Android. It sounds like a nice little publishing business that frankly has done rather well over the years. But that’s not quite the full story.

Back in 2014, the company was quietly sold. Quietly sold to Mouser: a direct competitor of many of the bigger advertisers on the platform. Today Mouser owns all the shares and has the only directorship in the company. Yet it’s my understanding that some of the best customers of Electropages were completely unaware of the fact that they are doing business with a company owned by a major competitor.

There is nothing wrong with a distributor owning a publication. Although they didn’t necessarily make a lot of friends with their acquisitions in the USA, it’s arguable that Arrow helped secure the future of the publications they bought, as they were not particularly loved by their previous owners. Arrow was very up front about their acquisitions, whereas Mouser have been rather secretive, raising questions about possible conflicts of interest.

To be fair the ownership has not been hidden when it comes to records at Companies House. It’s pretty clear who owns the company, but you do wonder why both Electropages and Mouser omitted to actually tell anyone of the change of ownership. I can certainly understand that they didn’t want to upset the advertisers, and any discussion would potentially raise questions about the future of Craig and Brian at the company, but it seems obvious that not being as open as they could be would only cause bigger problems when the news finally got out.

There is no suggestion of the companies doing anything wrong, but it doesn’t feel right. Although Electropages has definitively told me that there is no sharing of data with Mouser, the lack of openness fueled concerns like these during embedded world.

When I contacted Electropages, there certainly wasn't any attempt to conceal the situation. To be fair to Craig, he was very open about the relationship with Mouser, and explained the desire to have the site run on a "business as usual" basis after the acquisition. He also arranged for a statement from Mouser, which is very clear, and also suggests that there is no passing of data between the two businesses:

"Mouser confirms that Electropages, the UK-based digital marketing business, is a wholly owned subsidiary, and this has been a matter of public record since the acquisition three years ago. Electropages runs, like so many other Berkshire Hathaway companies, as a totally independent business.

Both Mouser and Electropages serve the electronic design community worldwide. Mouser’s goal is to be first to make new electronic products and technologies available to its customers and to offer the widest choice from leading manufacturers. Electropages’ goal is to be first to communicate news of new products and technologies, so there were clear synergies.

Electropages runs as a fully independent business under its founder, Craig Dyball. The acquisition by Mouser provided him with the financial resources to develop the site, adding further value for its readers and advertisers. The growth of Electropages, which now has over 97,000 subscribers, an increase of 80% from three years ago, attests to the ongoing success of his strategy."

What’s the future for Electropages? Despite feeling unhappy at the way they kept people in the dark over the site ownership, I’d like to believe that there is nothing to worry about and that the site will continue to grow and develop. They’ve been one of the more innovative publications, and I’d love Mouser to support them to become bigger and better. Perhaps their biggest challenge is convincing the direct competitors that advertise on their site that there is nothing to worry about, and that the businesses are independent. At this stage, however, it is clear that the advertisers haven't fled the site, so I'm hopeful that Electropages will continue to have positive momentum and remain one of the publishers with the most innovative approach in our industry.


New Assistant Editor for Electronic Product Design and Test

Electronic Product Design and Test has recently employed Sam Holland as their new assistant editor.

Sam is an English Literature graduate from the University of Portsmouth, and has strong background with admin, publishing and editorial experience. As someone who describes himself as a determined person, we know Sam will be a perfect fit for Electronic Product Design and Test (EPDT).

We wish him the best of luck in his new role.


OpenSystems Media appoints new European Editor

alix-paultre Congratulations to Alix Paultre who has been appointed as the new European Editor of OpenSystems Media. Alix is taking over from Rory Dear (who is focusing on the commercial side of the business), and will help OpenSystems Media expand their reach into Power and Analog, as he will handle not only European content but also Embedded Analog and Power coverage.

Alix is hugely passionate about technology, having experienced many different industries across the technology market. For the past 20 years, he has worked with several media companies including Electronic Products, Advantage Business Media and most recently, Power Systems Design.

As one of the last remaining independent media companies, and a leading publisher of electronics magazines, OpenSystems Media believes Alix will be a great fit to their team. Rich Nass, EVP of Embedded at OpenSystems Media, defines Alix as a long-time industry veteran, and is excited to have someone of Alix’s caliber on his team.

Alix current resides in Wisebaden Germany, and is looking forward to contributing a regular column on power and helping continue OpenSystems Media’s growth in Europe. He recently left his previous role at Power Systems Design (PSD) after several successful years, and we understand that the search for his replacement at PSD is well under way.

We wish Alix the best of luck in his new role.


What’s New in Electronics Live announces inaugural Innovations Forum

Following on from the recent announcement of an embedded area, What’s New in Electronics Live (WNIE), which will be held from the 9th-10th May at the NEC in Birmingham, has announced plans to hold their first Innovations Forum.

The inaugural innovations forum will discuss ‘Open Innovation as a New idea, Device or Method. Driving towards 2020, what does innovation mean to you and your business?’ With plans to encourage professionals to take part from all different aspects of the supply chain, I’m sure this discussion will not fail to grasp the attention of industry experts. It will be held on May 10th, from 10.00-12.00 and will bring together five key industry professionals, who will give a concise innovation technology focussed presentation, and will be covered by key members of the media.

With the forum’s main focus to transfer knowledge and improve competitiveness surrounding the key strengths of the UK, it is no wonder the seats are filling up fast.


Electronics Notes Rising in Popularity

Electronics Notes is a web based online resource platform which provides radio and electronics tutorials and notes which aims to teach and help their audience learn about electronics.

The site, which has only been live since October last year, is now serving over 100k page views a month, and is continuing to see an increase in the amount of traffic on the site. Electronics Notes, is adding new resources regularly and have developed their own YouTube channel, which already has 500 subscribers after only 3 and a half months.

It is nice to see that experts, and professionals alike are taking advantages of these resources available to them, and as Electronic Notes continues to rise in popularity, I’m sure more people will become aware of how vital sites like these are to helping the electronics industry grow and expand.


New LinkedIn Sponsored Content Format

Updated Specification for LinkedIn Sponsored Content

Just over a month ago, LinkedIn started gradually rolling out its new desktop experience. This redesign was prompted by user feedback in an attempt to make using LinkedIn a faster and more intuitive experience and to be more consistent with the mobile app experience. As part of this project, LinkedIn has changed the way sponsored content will be displayed. With sponsored content providing the best ROI on LinkedIn for B2B marketers (according to our data), it's important to understand what the changes will mean.

 

What’s new for LinkedIn sponsored content?

Navigation has been simplified and on viewing user’s profiles, the new ‘highlights’ section makes it easier to see mutual connections, group memberships and employment history users might have in common.

 

Why does this affect B2B marketing?

As a part of this shake up, Sponsored Content ads will be displayed in a different format ‘for an optimal viewing experience’.  This change means that Sponsored Content ads will appear larger in the news feed, meaning that images are more important than ever. In addition, sponsored content ads will no longer display description text.

See the screenshots below for a before and after view. The description text is underlined in red:

BEFORE:

Old-Style LinkedIn Sponsored Content

AFTER:

New LinkedIn Sponsored Content Format
.

The removal of description text means that marketing messages in the introductory text need to be even clearer. When including links to landing pages or website pages, the sponsored content post title and image will be automatically scraped from these pages, so you need to ensure that your web content on these pages is relevant to your post topic on LinkedIn, if you’re sponsored content is to be effective.

If needed an image can be manually uploaded and added to your sponsored content post, ideally with a pixel width of 200 or more. If the image is smaller than 200px, it will display as a thumbnail on the left-hand side of the introductory text.

 

Making the most of sponsored content introductory text

With the loss of description text, marketers have even less space to communicate. Although a LinkedIn post can include up to 600 characters, sponsored content posts only display the first 150 characters. If the text exceeds 150 characters, the post text will be truncated and "...read more" will be displayed to continue reading the remaining text. This is true for desktops but mobile devices may truncate the text earlier. Landing page URL’s are also counted in the total number of characters and those over 23 characters are shortened by the LinkedIn shortener, this is especially worth noting if you are going to the effort of using a vanity URL. With the reduction in available text space, compelling and relevant copy (and landing page) is a must, if sponsored content posts are to be successful.

To achieve the best results from the new-look sponsored content marketers need to make sure posts fit the following best practice criteria:

  • Image Size: 1.91:1 ratio (1200x627px) Industry Standard
  • Introductory Text: 150 characters or less, including the landing page URL
  • Title: 70 characters or less

 

Learn more

To learn more about using LinkedIn, contact Napier or check out our page which features everything you need to know to succeed on LinkedIn.

 


Electronics Bulgaria Celebrates 5th Anniversary

Congratulations to Electronics Bulgaria who are celebrating their 5th Anniversary, having launched in 2012.

Electronics Bulgaria is the largest Bulgarian web portal for Electronics, providing specialized information on products, technologies and know-how services for the industry. It provides daily, up to date expert and valuable information for professionals working in the industrial sector in Bulgaria.

As one of the 11 specialized portals in the group IndustryInfo.bg, which holds 90,000 monthly readers and 20,000 subscribers, the Bulgarian web portal has become a popular and very useful source of information for professionals. Due to Electronics Bulgaria’s content and focus, the portal has been formed as a unique media channel connecting specialized companies with their target audiences.

We wish Electronics Bulgaria the best of luck for the future, and may their success continue.


What’s New in Electronics Live adds an Embedded & Developer Area

What’s New in Electronics Live, the newest event of 2017, will be held from the 9th-10th May at NEC Birmingham, offering the opportunity for visitors and exhibitors to network with key decision makers and experts from the electronics industry. The unfortunate cancellation of the 2017 UK Device Developers Conference, left the software and chip arena without a platform within the UK. With many experts from this area keen to make impact on the UK, the What’s New in Electronics Live have decided to add an Embedded and Developer area to their event.

This area will be formed through a mix of technical content, stand space and smaller showcase pods, to ensure the platform is successful in engaging its visitors.  Pricing for this particular area has also been reduced, to encourage companies to participate and support this area by showing their products, and speaking and reaching out to other members within their network.

There has already been huge support received, with companies such as Hitexd, Lauterbach, Vector and Phaedrus already committed to being involved. The organizers of What’s New in Electronics Live also have a large database, which is currently reaching out to over 75,000 email addresses and 8,500 social media followers, in an attempt to interest and encourage more companies to take part.


Engineers and Social Media

Tech Publications' Plans for 2017 Reveal Surprising Results

At Napier, we take a keen interest in knowing the future of the technology industry, from marketing to the publication world, so at the end of 2016, we launched our B2B Tech Publications Outlook 2017 survey. Our aim was to gather a deeper insight into Tech publications plans for 2017, with an interest on their view of the importance of social media, native advertising and print magazines.  The data collected from several tech publications proved to be surprising, presenting the respondents as finding it tough to be innovative and grow with new digital technology.

A surprisingly strong consensus was that print magazines will still be very important in 2017. Although digital media consumption is continuing to grow, European publishers are still making good money from print. The results also showed tech publications are reluctant to use social media: when asked if social media would be important to their publication in 2017, only 50% of respondents believed it would be. This is an unexpected result, suggesting tech publications feel no need to change their ways, and in fact are quite happy taking a traditional approach.

Interestingly, our results revealed that Tech publications believe native advertising will grow faster than social media. When questioned how important social media and native advertising will become in 5 years, native advertising was favoured as being the most important to tech publications.

For 2017, tech publications continued to surprise us with their main priorities. Increasing revenue from data was the lowest priority for tech publications. Many also believe that their main source of website traffic, Google, will not change in 2017, suggesting that their newsletters and other promotions are less effective than search.

It is worrying to discover that B2B tech publications responses for 2017, are only vaguely different from what they told us in the previous year, 2016. It seems Tech publications do not value increasing their focus on social media. Their main focus continues to be their existing data base, new readers primarily are coming via Google searches (which means they are unlikely to return unless the publication shows up in a future search), and they view data as their least important priority. It is tough for Tech publications to balance everything that could potentially help them, but I am confident, that when they feel the time is right, B2B tech publications will develop and change, to continue to fit in with our new digital world.


2016 Data Protection legislation roundup

2016 was an important year for data protection. Although many marketers still find it hard to believe that legislation will determine to whom they can and cannot send emails, some found out the hard way as regulators across Europe dealt out some significant punishments.

How up to date is your data protection knowledge? Do you remember the implications of these things that happened in 2016?

  • Privacy Shield (the replacement to Safe Harbor)
  • The General Data Protection Regulation
  • The impact of Brexit on data protection
  • Digital Economy Bill
  • e-Privacy Directive (which bizarrely didn't get any privacy as a draft was leaked)

Check out the review of data protection in 2016 by Osbourne Clark to find out more about what happened last year, and how it will change your marketing in 2017.


2016 mind of the engineer

Do Engineers Really Care About Time-to-Market?

The 2016 Mind of the Engineer survey covers many aspects of the electronics engineering industry, and here at Napier, we took an in-depth interest into the results, presenting our clients with the most significant and interesting outcomes of the survey.

One feature which really stood out were the results involving the responsibility of profitability. It seems directors do not believe engineers or engineering managers should be responsible for profitability of their company, as 66% of respondents believed profitability was the primary responsibility of corporate management.

This is particularly interesting as there seems to be so much focus from electronic component vendors on profit-related messages such as time-to-market. With such a high percentage believing profitability is a primary responsibility of corporate management, it's interesting to analyse why suppliers hold such a different view to this matter.

Obviously engineers make many decisions that have a potential impact on profitability, and anyone who has talked to this important group knows that these decisions are made with careful thought. So clearly these metrics do matter to engineers. In fact 54% of respondents in the survey agreed that management is in alignment with engineers, suggesting that managers take engineers recommendations seriously and engineers are concerned about the issues that managers prioritise.

The profitability-related messaging does work, but we're left wondering whether too many companies are focused on second-tier concerns for the engineers that select products. We believe that there are better ways to describe benefits that will resonate more strongly with engineers. Contact us for more information about how we think component vendors should engage and excite this important audience.


social media adoption by engineers 2016

Even electronics engineers can't avoid social media!

The Mind of the Engineer survey 2016, revealed results that everyone at Napier expected: an increase in the use of social media. As the world continues to become digitalized, many no longer have a choice, and it is expected to use digital tools to help yourself learn, and expand knowledge on a new subject.

Mobile consumption of technical data has seen a huge rise in the last two years, with smartphones and tablets increasing by 15% in Europe, and a massive 32% in China. This is due to the newest generation taking hold of the world, introducing smartphones into every aspect of life. As social media becomes a must have, engineers are turning to social media sites to ensure they stay up to date.

YouTube has grown in popularity by more than 35% in the last two years, as the importance of video is becoming increasingly evident for engineers. YouTube doesn’t just provide a platform to upload blogs, tutorials or videos, it also presents the opportunity for engineers to learn new material from a variety of sources. 87% of respondents use YouTube regularly to view a video or blog post, as well as to look up and discover new or emerging technology. Although video is now crucially important to any business, due to 4 billion videos viewed daily across the world on YouTube

Surprisingly, use of LinkedIn has dropped by a massive 10% in two years. This is particularly surprising as some of our clients have found campaigns on LinkedIn to be particularly effective. Despite the fall in usage, we believe it will continue to be an important part of any business’s social media presence.

As more young engineers are being introduced into the industry, it seems inevitable that engineer’s presence on social media will continue to rise. As social media sites such as Facebook, Twitter and especially YouTube grow in popularity among young engineers, this survey has presented the engineering industry as having new opportunities and therefore having no choice but to embrace the digital age.


Selezione di Elettronica celebrates 60 years

Born in 1957, Selezione di Elettronica is celebrating turning 60 this year! In June, a special hardback edition will be published and distributed to their readership, totalling more than 10,000 contacts.

In this anniversary issue, Selezione di Elettronica will cover the technologies that have shaped today’s electronics industry, as well as discussing the challenges faced today and in the future as the development of the IoT and IIoT significantly impact markets sectors, including distribution.

We wish Selezione di Elettronica a very happy 60th birthday and look forward to reading the special June edition.


E&E Kompendium call for papers

E&E Kompendium 2018, the annual reference book for electronics & electronic development is looking for technical papers for its 2018 edition.

The E&E Kompendium is a crucial source of knowledge for specialists and engineers involved in the development of modern electronics products as well as executives, decision makers and technical managers in electronics & electronic development.

To share your knowledge in this unique reference book you can submit your abstract by 20th march 2017 via email [email protected] or using the online form which can be found here: http://www.industr.com/EuE/Call-for-Papers

For more information about the E&E Kompendium see this flyer


Siegfried Best still working in "retirement"

I was amused and delighted to receive an email from popular journalist Siegfried Best. In it, he told me "I'm now in the fifth year of retirement – and I feel fine."

Although it's great to hear that he's doing well, I couldn't help smiling when he reminded me that he is still taking on freelance work, particularly the translation of content from English to German. It's fabulous he is still so enthusiastic, but clearly he hasn't understood the concept of retirement!

If you're looking for a German freelancer, contact me, and I'd be happy to put you in touch with Siegfried.


WNIE Live announces alliances to strengthen their offering as the UK’s only dedicated Electronics Expo

WNIE Live have announced that two additional events will be running alongside them in the same hall on the 9th and 10th May 2017 at the NEC in Birmingham.  EMC UK and The PXI Show will incorporate their events within WNIE Live and deliver exhibitors, technologies and technical content to the existing event.

By expanding the range of exhibitors and technologies, these events complement the existing footprint of WNIE Live and will allow visitors the opportunity to see the widest range of products and services in the electronics sector in one central location.

EMC UK is an event and conference previously run at Newbury Racecourse, the show will have a dedicated section on the floorplan and will run a separate high-level paid for conference alongside the Expo.

The PXI Show will return again for another year and showcase the latest technologies and offer free seminars each day.

Supported by the all new ‘What’s New in Electronics industry hub’ this expanded show offers exhibitors the ultimate platform for engaging with the whole industry and visitors a one stop shop to meet key decision makers.

To find out more email [email protected] or call + 44 1428 609 382


'What’s New in Electronics' Hub reports great success and continual growth

Since the launch of the new and independent industry hub ‘What’s New in Electronics’ (WNIE) in July, traffic to the site and engagement with industry has been strong and consistent.

Posting a variety of news and updates daily, WNIE is receiving over 20,000 unique visitors each month and over 100,000 page engagements.  Supported by a monthly newsletter reaching out to over 80,000 contacts and an ever growing social media following of 8K +, this platform allows contributors to reach a proven and professional network.

Unlike magazines, any company can send updates or add their company details to the industry directory without spending any money.  Of course, with the volume of news received and extensive listing of suppliers – there are ways to improve your inclusion.

As the site evolves there are new elements being added onto the site and into the newsletters. The latest additions include “WNIE TOP PICK” and “WHAT’S NEW WEDNESDAY”.

“WNIE TOP PICK” – the WNIE team will select a story which has grabbed their attention.  For example, it could be a ground breaking initiative/product or a success story. The story selected as “WNIE TOP PICK” will benefit from highlighted branding on the site and will have an increased chance of making the monthly newsletter.

“WHAT’S NEW WEDNESDAY” will be an online campaign targeting social media followers and will highlight key industry stories, repost of the “WNIE TOP PICK” stories of the previous week and doing shout out announcements to companies and brands supporting the hub.  The introduction of a weekly competition supported by different sponsors will offer a prize in return for PR.  It will also announce new recruits to our LIVE Expo.

To find out more about how to get involved with WNIE contact Claire on [email protected] or call + 44 1428 609 382.


SEO for contributed articles

Why don't we SEO contributed articles?

I recently talked to Ian Poole, editor of Radio-electronics and Electronics Notes and he started to mention the lack of search engine optimisation (SEO) that is done on contributed articles. He told me, "As a general comment, virtually all articles sent in by companies and agencies are not optimised sufficiently, if at all. As a result they do not do well on the web."

This is a scary thought: agencies are writing thought leadership pieces that are not going to get seen because no one will find them through search. Ian was pretty clear what the cause was: authors are too focused on corporate messages, and don't consider the needs of the readers:

They look only at the company message and not what people are looking for.

This is a pretty damming indictment of article writing. So what can we do to get better?

SEO for Contributed Articles

SEO is pretty straightforward. Target relevant keywords and write content about them. But the problem is that contributed articles are sometimes still written using the same process that was used for print publications: think of a topic, write an article and cap it with a clever headline. This, however, doesn't work for articles that are being placed online. You've really got to think about the content and the headlines to make sure it is likely to appear in the SERPs.

Even with good SEO, you might not see immediate results: Ian cautioned that, "Any submitted articles will not gain traction with Google for a while."

The Importance of Mobile

Interestingly, Ian thought that there was a lot of opportunity to get engagement on mobile devices. He saw people reading articles on small screens, but there is one thing that can kill the enthusiam of a mobile reader: overly complex diagrams. Ian believes that, "Any images for web articles must be able to be viewed on a mobile device," which he defines as being able to be read when compressed to 320 pixels.

Social is Important too!

With SEO likely to take some time before it bears fruit, social media is important to get initial traction. Here's where things get a bit more complicated: effective headlines on social media are much more like headlines that would have been written for print: it's not about getting an algorithm to rank the story highly, it's about getting a reader to click. So have fun on social media: be creative and think of clever ways to encourage people to read your content.

One bugbear of Ian's is the lack of enthusiasm for sharing content on social. He says few people in the companies for whom the article is written (and sometimes in the agency who represents them) share articles. There's such an opportunity to increase visibility by getting more people to share your content, particularly those in sales, applications and engineering.

 

Next time you write an article, think about what you're trying to achieve. If it's to enable people to find the content when searching, make SEO a priority and not an afterthought!

 


Social Media Advertising

Typical Metrics for LinkedIn Advertising Campaigns

One of the most common questions we get asked by clients is "How do we compare to other clients?" Knowing whether your campaigns perform better than similar companies running the same tactics is a really useful indication of the effectiveness of your marketing activities. Often, however, it's hard to get benchmarks against which you can compare. No one likes sharing their stats - at least not before they know they are in the top quartile of performance!

LinkedIn is one platform where we've seen significant success when both working for clients and promoting the agency. But it's hard to know whether the campaigns are doing well as there is fairly limited data available. So I was delighted to see a blog post from our LinkedIn sales consultant, Felim McMahon, that explains Benchmarking and Optimisation for LinkedIn Advertising.

In the post he gives the following very useful benchmark statistics for different "well implemented" paid campaigns on LinkedIn:

Sponsored Content

Minimum: 0.30% CTR
Range: 0.35%-0.45% CTR

Text Ads

Minimum: 0.010% CTR
Range: 0.012%-0.030% CTR

Sponsored InMail

Minimum Open Rate: 20%
Minimum CTR: 1.5%
Open Rate Range: 25-45%
CTR Range: 2-5%

The numbers give some interesting insight. Anyone who has experience of running LinkedIn advertising will know that the text ads get far fewer clicks than sponsored content (about 1/20 according to Felim's metrics). It's also interesting that you should expect around 80% of your InMails to remain unopened. The great thing about having these stats is that you can quickly compare the likely CPC for campaigns using the three different paid approaches on LinkedIn.

Obviously results will vary by industry and type of campaign (upper v. lower funnel), but Felim believes that these numbers are pretty good indications of what you should expect, and if you're not achieving these metrics then it's a sign that there is something wrong with the campaign. Our experience suggests that in B2B tech, these figures are pretty good approximations of what you should expect to achieve.

Check out our page 'LinkedIn- Everything you Need to Succeed' for further information and advice on LinkedIn.

 


Rory Dear to lead new UK office for OpenSystems Media

rory dear Congratulations to Rory Dear, who has been assigned the role of Business Development Manager for EMEA at OpenSystems Media.

As OpenSystems Media open a UK office, they will rely on Rory to support their expansion into Europe. His responsibilities will include, expanding the involvement of European vendors in their blogging, PR content, media services and expanding their presence at Pan-European embedded, IoT, military, and M2M events.

Rory will also work with vendors to develop new products, custom content, and services, directly aimed at the European electronics market. He will also use his own expertise gained over the last five years to contribute European embedded editorial coverage.

In addressing his new role, Rory stated “I look forward to this new challenge of employing my primary skillset to achieve OpenSystems Media’s European and expansion goals, moving toward true globalisation”.

We wish Rory the best of luck in his new role.


SEO Articles or Create Clickbait

I search engine optimised (SEO) an article, and you’ll never guess what happened next

ian-poole-radio-electronics I had an interesting chat with Ian Poole, editor of Radio-Electronics.com and Electronics Notes, at electronica. He highlighted an issue that frequently frustrates him: companies not search engine optimising articles.

"As a general comment, virtually all articles sent in by companies and agencies in general are not optimised sufficiently if at all. As a result they do not do well on the web."

As someone who has built two websites with very impressive traffic figures, Ian is someone I respect immensely when he talks about SEO. He pointed out that a little research around titles and keywords could enable the article to gain far more traction and return on investment, although it make take some time for the article to gain traction with Google. Unfortunately he believes that thinking about keywords and SEO simply doesn't occur to many authors.

The problem is simple: most companies are still writing articles with print publications in mind. So the titles are written to attract readers of paper publications. Ian feels that there is a tendency to focus on the company's message, rather than how the content will help the reader or the keywords that the reader might search.

This is a great point: it's far to easy to forget SEO when writing articles. It's something that the best companies and agencies understand, and those who do think of SEO will benefit substantially. Ian is keen for people to really think about how to improve the performance of the article in the SERPs: he points out that many articles don't use subheadings - an SEO tactic that is easy to implement but all too frequently forgotten.

Although there is no excuse to optimise the body copy of the article for search engines, it raises an interesting question about headlines. Titles written for Google are sometimes not the most compelling or intriguing for humans. So should we focus on SEO for headlines or take the Buzzfeed approach and try to make it impossible for readers to avoid clicking when they see the article in a list?

Ian has a simple approach to this: he believes that SEO is so important for articles hosted on publishers' websites that this should take priority. If, however, you are promoting the article on social media or a newsletter, then it is more about human interaction, and you should craft your title to drive clicks.

So although there is still room for fun, engaging headlines, article SEO is one of the things that authors could do to improve the ROI of digital PR activities. Do your keyword research and optimise the content, and you won't believe what will happen next!

 

structuring technical articles white paper

 


Congratulations to the winners of the British Engineering Excellence Awards

BEEAs 2016 Winners It's great to see a UK publication recognising the achievements of UK engineers and their companies. Congratulations to MA Business (publishers of New Electronics) for organising a great event, and well done to all the winners and finalists.

 

Small Company of the Year: Forth Engineering

The judges were looking for a company with a sound business plan, a product or service that meets a market need and the successful reception of that product. They also wanted to see evidence of either competing successfully with much larger rivals or exploiting a viable market niche. All with less than 20 employees.

Forth Engineering started in 2000 with the simple idea of manufacturing and supplying hoses to customer specifications. Specialising in technical innovation, Forth continues to develop a range of remotely operated vehicles, radiation tolerant cameras and remote tooling, which are used by the nuclear industry.

 

Highly Commended Small Company of the Year: Emblation

The Judges found it exceptionally difficult to decide the winner of this category and decided to award a Highly Commended certificate to Emblation, global leader in the design, development and manufacture of microwave based medical devices. Through significant innovation, Emblation’s team has created the smallest and safest generator for the world’s largest medical technology company. The system is now in use globally and has made microwave ablation more accessible than ever before, with thousands of treatments being carried out each month.

 

Start Up of the Year: Ultrahaptics

The Start-up of the Year category celebrates tomorrow’s companies and technological successes. The Judges were looking for a company established no earlier than 1st January 2012, developing mechanical and/or electronic products or offering engineering based services to customers in the UK and elsewhere. Ultrahaptics has created a way to feel virtual objects in mid-air, without the need to wear special equipment. Using ultrasound, the technology enables virtual buttons, shapes, switches and dials to be felt and manipulated.  Ultrahaptics’ successful launch is underlined by the level of investment received during the last three years.

 

Design Team of the Year: Bytesnap Design and Cocoon

 

In this category the Judges were looking for entrants demonstrating the successful use of teamwork in the creation of an engineering or electronic product or system.  In assessing the entries, the Judges wanted to see how the team was composed and evidence of how its members interacted to meet its budget and project milestones. In a fiercely contested category the judges awarded the top prize to ByteSnap and Cocoon for a tight, well scheduled design team with clearly outlined job descriptions and the expertise needed to deliver the design on time.

 

Materials Application of the Year:  BAE Systems – Highly Robust Ground Platform

The choice of material can make or break an engineering product, so the Judges were looking for evidence of how the properties of a particular material (or material combination) were exploited in order to solve a design challenge. The Highly Robust Ground Platform – or HRGP – from BAE Systems is a remotely controlled unmanned ground vehicle capable of surviving a landmine blast and remaining mission capable.

 

New Product of the Year (Electronic):  Lightpoint Medical – LightPath

 

In assessing entries, the Judges looked for an electronic product or component that addresses a particular market need and which brings a significant performance improvement; either over a previous product or over competitive devices.  The Lightpath Imaging System from Lightpoint Medical is the first commercially available imaging system that tells surgeons about the precise location of cancer, ensuring diseased tissue is cleared in a single operation. The system integrates the latest imaging technology into a mobile device that can be used in busy operating theatres.

 

New Product of the Year (Mechanical):  JCB - Hydradig

In this category the Judges were looking for an engineering product for which an innovative approach has been used to meet a particular market need.  They wanted to see evidence of how the need for the product was assessed, along with an indication of time to market. The JCB Hydradig is a revolutionary tool carrying solution, bringing new levels of innovation and engineering to the growing compact wheeled machine sector.

 

Highly Commended Mechanical Product of the Year: Punk Couplings, Punk Gim-Ball Torque Coupling.

Again the Judges found it difficult to choose an outright winner and decided to award another Highly Commended certificate.  Punk Gim-Ball couplings feature three nested rings with spherical mating surfaces: each coupling is effectively a spherical bearing inside a spherical bearing. Using diametrically opposed axles, each mating pair of rings has a single free axis of relative rotation, one at 90° to the other. Thus, the mid ring acts like the cruciform component in a Cardan joint, rocking back and forth to cater for angular misalignment.

 

Young Design Engineer of the Year:  Christopher Bellamy, Jaguar Land Rover

 

The judges took a range of factors into account, including: the knowledge which has been applied by the young engineer; the contribution made to projects; and the degree of innovation required.  They also considered the nominee’s personal qualities that promote the engineering profession.  Christopher Bellamy, has invented, designed and developed creative and novel solutions for customer problems.  He has pioneered a human-centric design process – a concept new to Jaguar Land Rover – and close work with the consumer insight and human factors teams has delivered outstanding results.

 

Design Engineer of the Year:  Alexander McDiarmid, Parker Bestobell

 

Entrants in this category were nominated by fellow engineers who needed to demonstrate evidence of innovation within strict budgetary and time constraints and possibly solutions that improve on the initial design brief.  A young, but influential design engineer, Alexander McDiarmid, is a pioneer in product design at Parker Bestobell, offering practical engineering skills and an understanding of industry. He plays a key role in developing the skills of the company’s apprentices and has driven innovation by designing and developing a highly effective new high pressure valve range.

 

Highly Commended Design Engineer of the Year: Simon Willis, 3form Design

This category was strongly contested once again and promoted much debate amongst the Judges. They felt, Simon has the unusual talent of being gifted in both engineering and the visual aspects of design. He has the ability to develop innovative exciting ideas that are robust and sound, exciting to look at and a delight to use.

 

Consultancy of the Year: Williams Advanced Engineering

To identify the Consultancy of the Year, the Judges looked for evidence that the shortlisted companies are developing innovative and timely solutions to engineering problems posed to them by their customers.  Other factors taken into account included the ratio of consultancy staff to the number of projects delivered, number of staff applied to those projects and their success.  The Judges were also interested to see how the consultancy has developed during the last five years and how it plans to grow its business.

Williams Advanced Engineering, the technology and engineering services business of the Williams Group, provides world class technical innovation, engineering, testing and manufacturing services to the automotive, motorsport, transport and energy sectors.

 

Judges’ Special Award: MQA, Audio Codec

This award is given, at the discretion of the Judges, to a person or company that, in their opinion, deserves particular recognition. While this company or person may not have won the category in which they were shortlisted, the Judges felt strongly that the entry was worthy of an award. The Judges agreed that the development of the MQA audio codec – and its positive reception by leading consumer electronics brands – shows the UK is more than capable of holding its own in this highly competitive market.


Engineering Design Show attracts record number of attendees

The Engineering Design Show events, which include the Electronics Design Show and the Embedded Design Show attracted record visitor numbers for the fifth year in a row. This year, the event attracted more than 4200 engineering professionals, providing that it is possible to run a successful show in the UK.

Engineering Design Show 2016 With 23 conference sessions and panel discussions with engineering design experts from companies such as JCB, BAE Systems, Raspberry Pi, Visteon, Cambridge Consultants and Oxford Space Systems, as well as three workshop theatres, the event provided some great technical content. The event also attracted five major headline sponsors: Altium, IC Blue, Mentor Graphics, Premier EDA Solutions and RS Components.

With increased attendance and a strong educational programme, the event was clearly a great success, despite the challenges of getting UK engineers to leave their desks and attend a show.

“The 2016 Engineering Design Shows have once again proved hugely successful; the visitor numbers increased on last year and the events housed the greatest number of exhibitors to date, over 80% of which have confirmed their stand space again for next year. We now have a waiting list for exhibition space at the 2017 event,” said Ed Tranter, managing director of organiser, MA Exhibitions. “We have been overwhelmed by the industry support for EDS and look forward to creating an even bigger and better experience for our visitors in 2017.”

The Engineering Design group of shows has also secured continued support from its headline sponsors,
The Engineering Design Shows will run at the Ericsson Exhibition Halls, Ricoh Arena, Coventry from 18th – 19th October 2017.