Marketing Blog
Some news, tips and tricks from the world of marketing that caught the attention of the team at Napier. Our marketing blog is where we share some of the things that have inspired, impressed or amused us.
New Data Reveals That More Than 50% Of Google Searches End Without a Click to Other Content
We recently read a blog written by Rand Fishkin, co-founder of SparkToro, that discussed new data from an update to Fishkin’s initial Google…
Six tips for successful Account Based Marketing
Marketers are often tempted to cast their net wide when seeking to snare new leads – after all, it seems efficient to produce one piece of marketing…
Empower yourself with our marketing ROI calculator
As part of the Napier Group, we realise the importance of proving a return on an investment to your team, both when putting forward a proposal for…
5 Top Digital Marketing Tactics for Future Success
It’s no secret that the digital age has changed the way B2B companies interact with their customers. With technology constantly evolving, tactics…
Opening young minds to careers in engineering
For a few years now we’ve been advocating STEM subjects for both study time and play. With engineering a critical part of the UK economy, luckily…
The Two ingredients of Magical Marketing Automation
Marketing is changing rapidly: just a few years ago it was only the brave pioneers who were running marketing automation systems, yet today the…
Inbound Marketing: 5 Tips for Success
Marketing strategies tend to come and go, but Inbound marketing has proved that it is here to stay. Even after a decade in the marketing world,…
Industrial Automation – Topics for 2019
In recent years we have all rode the IIoT wave, discussed topics with science fiction sounding names such as ‘augmented reality’ and ‘artificial…
Six engineering superwomen to celebrate International Women in Engineering Day 2019
With less than 15% of the engineering workforce in the UK comprised of women, International Women in Engineering Day 2019 has sparked a conversation…
7 CRM and Marketing Automation Mistakes Marketers Need to Stop Making
We all know that the key to making sales is to first generate leads. But at Napier, we also understand that generating high-quality leads is harder…