Napier: The Awareness to Opportunity Agency

Delivering results for B2B technology clients in the UK, Europe and beyond

Yesterday’s marketing doesn’t work in today’s rapidly changing business-to-business and technology industries. We have a better, award-winning approach. Our ability to identify what’s important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest growing B2B and technology companies in the world, achieve their business goals sooner.

Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increases your prospects’ momentum through the funnel.

Napier and Neesham PR Join Forces

Napier has acquired Neesham PR, strengthening our team and growing our client base.

The Napier 4-Step Process

Napier’s unique four-step process is designed to optimise B2B tech PR and marketing campaigns. It takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. See how our 4-step process and marketing expertise helps our clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.

 

Content Generation and Distribution

content development and content distribution - the yinyang of marketingDemands for higher-quality content to cut through the noise push the costs of creation higher, while the huge variety of channels for content distribution today makes it essential to deploy multi-channel campaigns. These trends make traditional siloed marketing thinking, where campaigns are categorised according to channels such as PR, digital and social, ineffective. Napier is a B2B technology agency that approaches campaigns by considering content generation and content distribution: the yinyang of modern marketing. This approach ensures we optimise content reuse and build campaigns that deliver the best possible RoI.

Work for Napier

Looking for an exciting challenge at one of the UK’s leading B2B marketing agencies? If you value the same things as us: trust & openness, quality, improvement and commercial awareness, we want to hear from you. Check our current vacancies, or email us to find out if we can make a position just for you.

Our Blog

New Engineering and Manufacturing Awards Announced for 2023

The Engineer, Eureka!, Manufacturing Management, Machinery and New Electronics publications have come together to launch the Engineering and…

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Why Podcasts are an Important Part of the B2B Marketing Mix

In recent years, podcasts have become an increasingly popular part of the B2B marketing mix. Podcasts offer a unique and engaging way to reach your…

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Marketing is Replacing Sales in B2B

“It is now accepted that most B2B buyers prefer a seller-free experience, increasingly relying on digital interactions to research solutions,…

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A Napier Podcast Interview with Jeffrey Mack – Agility PR

Jeffrey Mack, VP of Marketing at Agility PR, sat down with Mike for the latest episode of Marketing B2B Technology. Jeffrey discusses the benefits of…

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Our Reach

Our services cover the UK and Europe, and we deliver global reach through our membership of Eurocom Worldwide,  a network of specialist B2B technology agency partners that spans the globe.

Insight