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Posts Tagged ‘Video’


Phil Ling Launches Enginuity Europe

Monday, April 20th, 2015

Popular journalist, Phil Ling’s publishing company, Cassidy Communications, has launched Enginuity Europe, a new publication that will focus on video content. The Enginuity Europe media pack promises: Enginuity Europe’s approach is to combine engineering experience and journalist skills, to conduct hands-on evaluations of technology, creating truly unique content that represents a new era in B2B…

Want to market a distributor? Just ask a five-year-old

Wednesday, April 2nd, 2014

Arrow has taken an interesting approach in its latest videos that try to offer a 5-year-old’s take on the Arrow “Five Years Out” campaign. The approach has drawn some varied comments, and it seems that whilst some people appreciate the courage of taking a different approach, others simply don’t like it. As we’ve got competitive…

Great video content?

Wednesday, March 5th, 2014

We recently posted some thoughts about the most effective videos for our industry, written by Ian Poole of The site has just posted their Mobile World Congress 2014 video – what do you think? Is it the best way to communicate with our audiences?

What makes a successful video?

Saturday, February 15th, 2014

Video is increasingly important for B2B Technology publications, so I was delighted when Ian Poole or was kind enough to pass on his views about what makes a good video in our industry: We have all seen a large number of videos being posted on all sorts of websites and including those in the…

Youtube: no cheating allowed!

Saturday, February 8th, 2014

It’s a well-known fact that popularity drives video views on YouTube. Many people have found ways to artificially inflate the number of video views they get, which in turn drives the video up the search ranking and generates more genuine views. These nefarious approaches, however, are frowned upon by Google, and there will now be…

Top 3 Marketing Trends of 2014

Monday, December 16th, 2013

52% of executives view business related videos on YouTube every week With 2014 drawing to a close, you can most definitely expect to see the usual predictions, expectations and even the occasional questionable opinion, into next year’s key marketing trends. In this past year alone we have seen digital get even bigger, content get crowned…

New Napier video – how to use social media to enhance B2B events

Tuesday, May 28th, 2013

One of the most effective uses of social media in B2B marketing is to build buzz around events. Our latest video explains some of the techniques that leading companies use to promote their B2B events on channels such as LinkedIn, twitter and even Facebook. View all our videos on the Napier YouTube Channel.

New Napier videos on marketing technology

Friday, May 10th, 2013

Having problems getting up to speed with the latest marketing technology? Perhaps our videos can help. If you’re thinking of using QR codes in your next campaign, this video will explain the basics of QR codes, and also give you some ideas of where to use them. A topic that generates lots of questions from…

New video – how to brief your agency

Monday, April 29th, 2013

Want to get the best out of your agency? Improving your campaign briefs is one great way of getting other results. If your agency isn’t helping you improve your briefs, then why not have a look at this short video we’ve produced to help our clients clearly explain the results they expect from campaigns we…

Getting into the business press: new Napier video

Friday, March 15th, 2013

Although the trade media is key to most B2B technology campaigns, it’s often important to reach influencers through the business press. But how do you get business journalists interested in B2B tech? This video explains how we help our customers secure this valuable coverage. View more videos on the Napier YouTube Channel.

Radio-electronics to launch “video intros”

Tuesday, January 29th, 2013 is planning to launch introductory videos at the start of articles posted on the site. This will give the author an opportunity to highlight the key points of the article. It’s an interesting idea: will engineers take the time to listen to the introduction, or will they simply choose to skim the text when…

New video showcases Napier’s work

Friday, December 21st, 2012

We’ve just posted a short showcase video on the Napier YouTube channel. Take a look at some of our services and work in the video below:

A few photos from Farnborough Air Show 2012

Monday, July 16th, 2012

Our client, Penn Engineering, was at Farnborough Air Show this year, which meant that I also got a day at the show. Brilliant! Penn launched a new brand of fasteners at the show – aeroPEM, which complements their existing 3V and QRP brands for the aerospace industry. If you missed the show, you can some…

New B2B video marketing tip sheet from Napier

Monday, May 21st, 2012

Successful online marketing needs a multimedia approach, and video is a particularly important element of the online marketing mix. Our latest tip sheet, which describes how to create, edit and distribute B2B marketing videos describes ten simple steps to successful video content marketing campaigns. Many of Napier’s clients have run successful video campaigns, and we’ve…

Radio-Electronics adds video

Friday, March 2nd, 2012

It’s nice to see more publications recognising the power of online video. Radio-Electronics are the latest, with this video from MWC.

Electronics-Video.Com boosts circulation of email newsletter

Saturday, February 4th, 2012

I’m a big fan of video in B2B marketing, and so it was great to hear that Electronics-Video.Com continues to grow. The site already hosts around 3,000 videos (i.e. 500 or more hours of information about electronics), and has just announced that the circulation of their newsletter is now up to 127,000. Video is going…

New video – engineers want printed collateral

Monday, November 21st, 2011

We recently published a tip sheet describing our research on the demand from electronics engineers for printed collateral. If you didn’t get time to read it, you might want to check out our video summary:

Napier expands video capabilities

Thursday, November 10th, 2011

As more publications move online, successful PR campaigns need to fulfill the requirements of channel, which includes making the most of the opportunity that video can present. Key publications such as Computing have already launched a video component for discussion of key issues on their site, and the use of video as an integral part…

Electronics-Video upgrades features

Wednesday, October 19th, 2011

I was delighted to be able to talk with the people behind Electronics-Video, who told me about the developments happening on the site over the next few weeks. The focus is on supporting the video content with additional material, and so alongside the video, users of the site can upload assets such as PDFs or…

Three new videos to make your social media campaigns successful

Thursday, May 26th, 2011

Are you thinking about adding social media to your mix of marketing activities, or are you already active in social media and disappointed with the results. Zoe recently brought her social media experience and expertise to Napier and has already recorded three videos that will help you run social media campaigns that produce tangible results….

PSD launches video library with PCIM interviews

Wednesday, May 25th, 2011

Power Systems Design is continuing to enhance their online presence, and have launched a video library section that include several executive interviews conducted at PCIM. Whilst they are a long way from being the first publication to add video content to their website, the video library is easy to navigate and has some great interviews….

New video explains how to make the most of press briefings at trade shows

Tuesday, May 17th, 2011

We’ve created another video based on our popular tip sheets. In the new video Suzy Kenyon explains how to make the best use of trade shows to brief journalists. Events are a great opportunity for press briefings, but without proper preparation the results can be disappointing, so find out how to do it right in…

A glimpse of Napier’s video training day

Monday, May 2nd, 2011

Our clients and the Napier team had a great day at our recent video training session. We got together with a local studio to put on a video training event that showed how to create great B2B marketing videos. Everyone got a chance to record their own videos and the YouTube clip below gives a…

ElectroniqueS launches online video advertising format

Wednesday, April 27th, 2011

ElectroniqueS has launched an online video advertising format that is placed just below the MPU on the right hand side of the website. Just like the other advertising formats on the site, the “videoscope” advert is paid for on a weekly or monthly basis and will be rotated with up to four other videos (one…

Video explains how to get the best from press meetings

Tuesday, February 22nd, 2011

Our white paper that describes the rules for successful press meetings has been very popular, so now we’ve decided to create a video version of these useful tips. Check out the short video below to make sure you don’t make any of the most common mistakes when briefing a journalist: