Napier: The Awareness to Opportunity Agency

Delivering results for B2B technology clients in the UK, Europe and beyond

Yesterday’s marketing doesn’t work in today’s rapidly changing business-to-business and technology industries. We have a better, award-winning approach. Our ability to identify what’s important and strip away the irrelevant helps our clients, who are some of the most innovative and fastest growing B2B and technology companies in the world, achieve their business goals sooner.

Our unique four-step approach designs and continually optimises campaigns that convert awareness to opportunity more quickly, increases your prospects’ momentum through the funnel.

The Napier 4-Step Process

Napier’s unique four-step process is designed to optimise B2B tech PR and marketing campaigns. It takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. See how our 4-step process and marketing expertise helps our clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.

 

Content Generation and Distribution

content development and content distribution - the yinyang of marketingDemands for higher-quality content to cut through the noise push the costs of creation higher, while the huge variety of channels for content distribution today makes it essential to deploy multi-channel campaigns. These trends make traditional siloed marketing thinking, where campaigns are categorised according to channels such as PR, digital and social, ineffective. Napier is a B2B technology agency that approaches campaigns by considering content generation and content distribution: the yinyang of modern marketing. This approach ensures we optimise content reuse and build campaigns that deliver the best possible RoI.

Work for Napier

Looking for an exciting challenge at one of the UK’s leading B2B marketing agencies? If you value the same things as us: trust & openness, quality, improvement and commercial awareness, we want to hear from you. Check our current vacancies, or email us to find out if we can make a position just for you.

Our Blog

A Napier Podcast Interview with Cat Anderson – Sprout Social

In this podcast episode, we interview Cat Anderson, Head of EMEA Marketing at Sprout Social, a social media management solution. Cat shares how she…

Read More


A Napier Podcast Interview with Marc Mustard – ABB Robotics

In the first interview of our leading B2B marketing professionals’ series, we talk to Marc Mustard, Global Head of Content and Brand at ABB Robotics,…

Read More


Elektra Awards 2022 Extends Entry Deadline

The Elektra Awards 2022 has extended its entry deadline, providing entrants with the opportunity to submit their entries until Thursday 28th July.…

Read More


The Problem of “Paid Editorial”

I found the Press Gazette's recent article about "pay-to-play editorial" fascinating. Paying to get coverage is not uncommon in B2B media, and money…

Read More


Our Reach

Our services cover the UK and Europe, and we deliver global reach through our membership of Eurocom Worldwide,  a network of specialist B2B technology agency partners that spans the globe.

Insight